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Bacchus Wineworks Adds Corps of Brand Ambassadors in Key Markets

Increased Manpower Supports DeLille Cellars, Madrigal Family Winery, Panther Creek Cellars, Sbragia Family Vineyards and Upchurch Vineyard
by Press Release
April 13, 2016

San Francisco, April 13, 2016 - Bacchus Wineworks (“BWW”), the sales and marketing company founded by Sam Bronfman, Peter Kaufman and Henry Owsley of Bacchus Capital Management, representing DeLille Cellars, Madrigal Family Winery, Panther Creek Cellars, Sbragia Family Vineyards and Upchurch Vineyard, announced the appointment of 4 Brand Ambassadors to represent the company’s portfolio in key markets: Paul Whiteley in New York, Rena Vatch in Florida, Holly Simon in Arizona, and Anita Musi in California / Nevada. Ambassadors’ responsibilities include collaborating closely with brand principals and distributor partners to craft and implement ongoing restaurant and retail programs.

Wineworks’ team of Ambassadors complements the structure and role of the firm’s Regional Managers, Brian Fowler in the Central Region, and Jay Soloff in the Northwest, all reporting to David Simpson, Vice President of Sales and Marketing. David reports to Steve Cousins, the company’s President.

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“Wineworks’ mission entails clear, direct and creative self-representation for a select group of outstanding artisanal brands,” commented Sam Bronfman, Wineworks Cofounder and CEO. “In order to maximize the opportunity in the market and to insure that our brands’ voices are heard – by both the trade and the consumer, we created this dynamic team to work directly on the ground. We’re excited to have this group of talented and seasoned professionals, Ambassadors and Regional Managers, working together with our distributor partners.”

“This is a collection of passionate, entrepreneurial and wine-loving professionals”, added David Simpson, Winework’s Vice President of Sales and Marketing. “Their knowledge of wine as well as practical experience in each of their markets is an ideal match for our opportunity. “

“Our portfolio represents geographically diverse wines driven by iconic winemakers,” elaborated Bronfman. “We have a focused approach to marketing, selling and partnership, nationwide, all of which leads to long-term growth.”

About Bacchus Wineworks

Bacchus Wineworks is a sales and marketing company representing DeLille Cellars, Madrigal Family Winery, Panther Creek Cellars, Sbragia Family Vineyards and Upchurch Vineyard, four of which are portfolio brands of Bacchus Capital Management. Wineworks directly represents these five ultra-premium wineries to wholesalers, restaurants and fine wine retailers. Sam Bronfman is the company’s CEO, Steve Cousins is President. Bill Piersol is a Senior Advisor of Marketing.

Bacchus Wineworks is an affiliate of Bacchus Capital Management.

For more information, visit

About Bacchus Capital Management

Bacchus Capital Management is an investment firm providing strategic capital and making equity investments in United States wineries and wine businesses.

For more information, visit

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