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Wine Country Hospitality & Event Trade Show Announced by Concierge Alliance

June 03, 2014


Yountville, CA -- CANVAS (Concierge Alliance of Napa Valley & Sonoma) -- the leading hospitality networking organization in the Northern California Wine Country – is approaching its 3rd Annual Wine Country Hospitality & Event Trade Show. This year it will take place at the new state-of-the-art HALL Winery on July 15, 2014. The event has become the premier event, destination and meeting planner trade show in Wine Country with over 100 high caliber exhibitors, and more than 200 Event/Meeting Planners and Hospitality Professionals in attendance.

The program is a resource-rich environment for anyone interested in producing the consummate wine country event experience, as well as an excellent opportunity to network with other planners, vendors and service providers. For exhibitors, it is the ultimate venue to meet top event planners, corporate meeting planners, destination management companies, and other Hospitality Professionals, all at one location.

“The CANVAS Trade Show has become an integral component of our business development. It’s the most comprehensive gathering of Wine Country hospitality resources and brings in top industry professionals from surrounding areas, all in one superb event,” said Jennifer Buffo, owner and COO of Pure Luxury Transportation.

The event is launched with a special networking event, “Dinner with New Friends” the evening before the main event. Special trade rates for lodging are offered by The Harvest Inn. July 15th’s action-packed program includes three beautifully staged site visits, a three-environment luncheon showcasing event designers and wine country chefs. Each table of eight is hosted by a celebrity winemaker or owner. The afternoon is filled with a substantial Wine Country style Exhibit Hall surrounded by vineyards and mountain views.

“Meeting planners from all over Northern California and beyond attend our event,” said Colby Smith, CANVAS founder and executive director. “It is a great opportunity for hospitality professionals to learn about the best event products and services, venues, wineries and other attractions and activities in the Napa & Sonoma wine country. These are the resources that will make them a star to their clients, and for those resources to showcase their business to a valued targeted audience.”

VIP tickets for the full day of activities are $115 or $45 for the Exhibit Hall only. Booth prices are $675 for non-members and $475 for CANVAS members. Other sponsorship and advertising opportunities are also available. For more information on exhibiting and/or to register for the event, visit

CANVAS is proud to announce that a portion of the program proceeds from the annual Trade Shows go toward scholarships for deserving hospitality students at Napa Valley College, and Sonoma State University.

In addition to the prestigious host HALL Winery, other sponsors include Beau Wine Tours, Pure Luxury Transportation, Classic Party Rentals, Wine Country Party & Events, Grapevine Catering, Piper Johnson Catering and Wine Country Entertainment, to name a few.


CANVAS is a membership organization of over 1,000 hospitality professionals supporting wine tourism in Napa Valley and Sonoma County. It offers resources, insight, introductions, information, and opportunities that enable hospitality ‘ambassadors’ to arrange optimal experiences for visitors to the wine country. In addition to the Trade Show, CANVAS programs include networking events, education and hospitality training, the CANVAS Hospitality Awards, a robust resource website and more.

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