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"How to Create and Execute Successful Winery Events"- A New Seminar Offering from Sonoma State's Wine Business Institute

March 13, 2014


Rohnert Park, CA--Events and entertainment, both public and private, are an increasingly important vehicle wineries looking to create new customers and enhance relationships with existing clients.

The seminar, taught by Pilar Mustafa, director of marketing at VingDirect and wedding and event planner at So Eventful, focuses on aligning events with your brand, reaching the appropriate market audience and attention to the critical details necessary in planning and executing successful events for your winery. Learning outcomes for the half-day seminar include establishing the right goals based on event type, increasing sales and wine club sign ups and identifying the proper permits needed.

Tasting room and wine club managers, event coordinators and other winery employees involved in the design, planning and execution of events for their winery are encouraged to enroll in this seminar scheduled for March 26 from 1 p.m. – 5 p.m. on the Sonoma State University campus.

The Wine Business Institute at Sonoma State University is the global leader in wine business education and research, currently offering a variety of undergraduate and master degree programs in Wine Business as well as seminars and certificate programs for the wine industry. Visit the Wine Business Institute homepage for detailed information about current program offerings and industry participation.

Contact Jessica Heing, or 707-664-3347 with questions.

About Sonoma State University's Wine Business Institute

Sonoma State University's Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1996, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its academic programs the Wine Business Institute offers an array of seminars and certificates. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State's School of Business and Economics, a fully accredited AACSB institution. Learn more at

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