Sonoma State Offers Wine Trends Seminar with Liza Zimmerman
Rohnert Park, CA – What is hot and what is not in the wine business? Touching on a variety of wine industry trends, this seminar covers how the latest trends relate to the economy, how they are evolving and what is popular in terms of price points, varietals, labels and styles in the on- and off-premise sectors. A panel of journalists and data providers will track what has been happening in the wine business over the past decade; who are its movers and shakers; and where the business is headed.
This seminar will be led by Liza Zimmerman, principal of the wine education and consulting firm Liza the Wine Chick and editor-at-large of Cheers: a national magazine covering the restaurant, bar and hotel business. Liza has been writing and teaching about wine and food for close to 20 years and has published hundreds of stories in the such magazines as Market Watch, Wine Enthusiast, Examiner.com, Wine Business Monthly and The Magazine of La Cucina Italiana.
The highlight of the seminar will be a panel including the following wine writers and data experts:
Mike Colicchio, Client Business Partner Beverage Alcohol Team, Nielsen
Mike, as director of beverage alcohol, has over 20 years Nielsen experience and currently leads Nielsen’s relationship with several beverage alcohol clients located in the West. Mike began working in the beverage alcohol category starting in 2011. Prior to this assignment, Mike worked exclusively against one of Nielsen’s largest clients Nestle USA. Earlier in his career before joining Nielsen, Mike worked for Unilever for 13 years in many roles including sales, category management and trade marketing.
Christian Miller, Proprietor, Full Glass Research
Christian is the proprietor of Full Glass Research and helped found WineOpinions.com, where he is responsible for research design and analysis. Full Glass Research is a consulting firm that has produced economic and industry studies for clients ranging from regional organizations to food service companies to small high end wineries. Wine Opinions maintains a representative consumer panel of more than 7,000 high-frequency and high-end wine consumers and a trade panel of over 2500 employees and owners working in the U.S. wine trade. Christian has over 30 years of industry experience, primarily in marketing.
Cyril Penn, Editor in Chief, Wine Business Monthly
Cyril has over 15 years of wire service, magazine and broadcast experience. Cyril began his career as a journalist in New York at Reuters in 1987, where he covered the energy industry for more than three years. He moved on to become a freelance reporter specializing in energy, high technology and biotechnology. Prior to joining Wine Communications Group, Cyril was managing editor of the California Energy Markets newsletter in San Francisco. He holds a bachelor's degree in media studies from Fordham University in New York.
Luke Sykora, Senior Editor, Wine & Spirits Magazine
Before joining Wine & Spirits, Luke earned an MFA from the Iowa Writers’ Workshop and taught writing at the University of Iowa and the University of San Francisco. He started focusing on wine when he moved to California in 2007, and has since visited wine regions throughout the West Coast as well as in France. Based in San Francisco, Luke runs the magazine's blind tasting panels for all domestic wines and serves as the wine critic for the Central Coast, Central Valley and Sierra Foothills regions.
Deborah Parker Wong, N. California Editor, The Tasting Panel Magazine
Deborah is the Northern California editor for The Tasting Panel Magazine where she reports on the global wine and spirits industries with an emphasis on domestic trends. In addition, she contributes regular features on production technology to Vineyard & Winery Management magazine. Deborah co-authored 1000 Great Everyday Wines published by Dorling Kindersley in 2011.
Wine Trends: What’s Hot and Not in the Wine Business
Date: November 15th, 2013, 1pm – 5pm
Fee: $180; if you register by November 8th, the fee is $150
Sonoma State Campus, Schulz Information Center 1121
Sonoma State University's Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1996, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its academic programs the Wine Business Institute offers an array of seminars and certificates. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State's School of Business and Economics, a fully accredited AACSB institution. Learn more at sonoma.edu/winebiz