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WiVi Central Coast Opens its Doors Today

March 19, 2013

WiVi Central Coast 2013 opened its doors to winemakers and viticulturists today, for the first time. The newly expanded trade show and symposium, based on the foundation of the VINE Symposium, offers a sold-out trade show floor with more than 130 vendors, winemaking and vineyard sessions and live demonstrations of products from Wine Business Monthly’s editorial team. Those interested in attending the two-day event can still register at the door of the Paso Robles Event Center on Tuesday, March 19 or Wednesday, March 20. More information can be found at

Hosted by Wine Business Monthly and Precision Ag Consulting, WiVi is the Central Coast’s largest trade show and symposium. Attendees will have an opportunity to learn about techniques and technologies from today's industry leaders and look at issues and regulations facing one of America's fasting growing wine regions -- California's Central Coast.

Attendees can also post their job listings on and grape and bulk wine listings on’s classifieds board for free at the WiVi Lounge.

Tuesday’s activities begin with a morning general session focused on the state of the wine business on the Central Coast, hosted by Cyril Penn, editor in chief of WBM. Mark Couchman, president of Silverado Premium Properties; Emily Wines, director of wines and Master Sommelier of Kimpton Hotels and Restaurants; and Micheal Heintz, senior director of marketing for E&J Gallo will give an overview of the state of the wine industry in a panel discussion.

In the afternoon general session Lowell Zelinski, owner of Precision Ag, will provide an overview of the 2012 growing year. Jerry Lohr, founder and proprietor of J. Lohr Vineyards and Wines will follow up with “Beautiful Minds: California University Viticulture and Enology Programs.” For the first time, representative from each of the three major wine programs—UC Davis, Cal Poly San Luis Obispo and Cal State Fresno—will join together to talk about the individual programs and research, as well as the role the programs play in the wine industry.

For a complete listing of session and exhibitors, please visit

About WiVi Central Coast 2013

California's Central Coast is quickly becoming one of the world's most popular and celebrated wine regions. Since December 2009, 95 new wineries popped up in the Monterey, San Benito, San Luis Obispo, Santa Barbara and Santa Cruz counties. In 2012, nearly 7 million cases of wine were produced in the region. This burgeoning area faces many unique issues in its wine-growing and winemaking efforts, and WiVi Central Coast 2013, a new symposium and trade show hosted by Wine Business Monthly and Precision Ag Consulting, has been created to address those topics.

WiVi will be held March 19-20, 2013 at the Paso Robles Event Center in Paso Robles, California. It is the only trade show and symposium to address the issues facing the Central Coast wine industry, one of the fastest growing regions in the country. For more information, visit

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