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Join WBM and Precision Ag at WiVi Tomorrow; Speaker Changes at General Session Announced

March 18, 2013

Winemakers, viticulturists and industry business owners are invited to join Wine Business Monthly and Precision Ag tomorrow and Wednesday at WiVi Central Coast. Register at the door starting at 8 a.m. and come network with peers, hear industry updates and walk the sold-out tradeshow floor featuring over 130 exhibitors at the Paso Robles Event Center.

Tuesday's program will include general session, "The State of the Wine Business on the Central Coast," moderated by WBM editor in chief Cyril Penn. Speaker changes for this session include Michael Heintz, senior director of marketing at E&J Gallo Winery, who will be stepping in for John Kochis, national sales director for E&J Gallo. Scott Williams, vineyard manager at Pacific Vineyard Company, will step in for Keith Patterson to talk about quality versus yield at Wednesday morning's general session. For the full schedule, visit

Tickets are also still available for the Comparative Tasting—the finale enology session where guests will taste nine red wine blends. The seminar will mirror Wine Business Monthly's Varietal Focus series. The objective is to examine the effects of style versus terroir. This one-of-a-kind seminar will feature three wine blends from the Central Coast, Washington State and Napa/Sonoma. Lance Cutler will lead the discussion with three Central Coast winemakers who will describe in great detail the vineyard practices and winemaking regiment followed to achieve the style objectives. The featured wines will be tasted to see if there is commonality of wines from the same region or if the winemaker's efforts to achieve different styles trump the terroir of the region. Ticket cost is $50 for two-day session pass holders and $75/pp for one-day session pass holders.

About WiVi Central Coast 2013

California's Central Coast is quickly becoming one of the world's most popular and celebrated wine regions. Since December 2009, 95 new wineries popped up in the Monterey, San Benito, San Luis Obispo, Santa Barbara and Santa Cruz counties. In 2012, nearly 7 million cases of wine were produced in the region. This burgeoning area faces many unique issues in its wine-growing and winemaking efforts, and WiVi Central Coast 2013, a new symposium and trade show hosted by Wine Business Monthly and Precision Ag Consulting, has been created to address those topics.

WiVi will be held March 19-20, 2013 at the Paso Robles Event Center in Paso Robles, California. It is the only trade show and symposium to address the issues facing the Central Coast wine industry, one of the fastest growing regions in the country. For more information, visit

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