Ensenada Mexico will host the 43rd World Congress of Vine and Wine October 31-November 4, 2022
July 21, 2021
Ensenada Mexico will host the 43rd World Congress of Vine and Wine October 31-November 4, 2022, the first gathering of this type for the OIV since 2019.
Mexico was first admitted to the OIV in 1980, then hosted a congress in Tijuana but had allowed its membership to lapse. In 2018, Mexico began the process for re-admittance, leading to this announcement made at the OIV’s 19th general assembly. An organizing committee is in formation with representatives from various Baja California state and federal government agencies, its national grape and wine organization Consejo Mexicano Vitivinicola (CMV), and the state’s marketing body Provino serving as its local host.
"We are thrilled to share with 45 countries our wines, culture and gastronomy,” shared Fernanda Escobosa, Director of Provino, “and to give our neighboring US wine producers the opportunity to learn from international experts about the effects of climate change, sustainability, technology and enotourism."
Provino’s president and proprietor of its historic Bodegas de Santo Tomas, Santiago Cosio, added that “this gathering of more than 1000 top wine professionals from throughout the world will shine a light upon the research that's being done and the diversity of our eight valleys in making great quality wines. The academic presentations, the social gatherings, and contacts made will provide many opportunities for learning and for business development.”
Hans Backhoff Guerrero, the president of the national CMV since 2019 and proprietor of Monte Xanic Winery, said of its inclusion in the OIV and of hosting its 43rd congress that ”this will put Mexico on the world stage while helping in our knowledge, training, and ability to share in the technology and R&D the world wine sectors all share.”
Baja California’s Secretary of Sustainable Economy and Tourism, Mario Escobedo Carignan, estimates that the event will mean an economic impact of more than 3.6m pesos ($180,000) for his state. “Wine has become an integral part of our lives especially in hospitality and restaurants,” he said. “In Tecate and Tijuana it was once only red or white on offer at restaurants or bars whereas now it's varietally determined, and we now have four institutions schooling various elements of the wine sector.” Viticulture has expanded nationally from a few hundred hectares in the 1990s to over 4300 ha today. With five percent of national production now exported, mostly to the US, many in the Mexican wine business expect this to double by 2030.
Tangential to this announcement is that in 2018 the OIV first sent observers to evaluate Ensenada’s Mexican International Wine Competition culminating in its inclusion in the OIV-sanctioned agenda at last month’s edition.
“This will help Mexico’s recognition on the world stage and it seems that the OIV is on a mission to expand its relevancy by entering countries that may lack international recognition,” Martin Reyes MW of California’s Reyes Wine Group, who judged the MIWC this year, said. When queried about its influence in getting its northern neighbor to join he added,”I don't think it being in Ensenada will shift the US intention of whether or not to enter the OIV.”