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La Crema is Off to the Races with the Launch of its Sonoma Coast Experiential Tour

Acclaimed Sonoma County Winery Announces Pop-Up Tasting Room at 2021 Horse Racing Events
by Press Release - La Crema
April 29, 2021
La Crema's new Sonoma Coast Experiential Tour will take the form of an elevated transportable pop-up tasting room modeled after the La Crema Estate at Saralee's Vineyard, transporting attendees to wine country.

 

SONOMA COUNTY, Calif. (April 28, 2021) – La Crema Winery is pleased to announce the launch of its Sonoma Coast Experiential Tour at a series of highly-anticipated Thoroughbred horse racing events this summer. The winery looks forward to leading the pack with the return of its innovative pop-up tasting room, which will provide new and loyal fans the chance to experience elements of La Crema’s picturesque estate and sample the wines.

The La Crema Sonoma Coast Experiential Tour will kick off at the 147th Kentucky Derby®, where La Crema is the Preferred Wine of Churchill Downs and the Kentucky Derby for the next four years. Following the Kentucky Derby, it will then make an appearance at Preakness Stakes, where La Crema is the official wine sponsor, and then on to the Belmont Stakes, where La Crema is the preferred wine of the Belmont Stakes Racing Festival -- the trio of events is often referred to as horse racing’s “Triple Crown.”  

“The goal of the La Crema Sonoma Coast Experiential Tour is to bring the wine country experience directly to the consumer,” says Barbara Banke, chairman and proprietor of Jackson Family Wines, owners of La Crema. “After a challenging year for all, filled with cancelled events and travel, we’re delighted to have the opportunity to take La Crema on the road and reconnect with our fans.”

La Crema’s Sonoma Coast Experience offers an elevated, transportable pop-up tasting room where guests can sample expressive wines in a space that harkens back to the winery’s home in the Russian River Valley, which lies within the larger Sonoma Coast appellation. With proper social distancing guidelines in place, visitors will feel transported to wine country through a clever and stylish interpretation of the La Crema Estate at Saralee’s Vineyard that encapsulates a day-in-the-life at the estate. 

From May through September 2021, the La Crema Sonoma Coast Experience will appear at the following events and locations: 

  • The Kentucky Derby in Louisville, KY from April 27 - May 1, 2021 
  • Preakness Stakes in Baltimore, MD from May 13 - May 16, 2021
  • Belmont Stakes Racing Festival in Elmont, NY from June 3 - June 5, 2021
  • Saratoga Race Course in Saratoga Springs, NY from July 15 - September 6, 2021 

To learn more about the La Crema Sonoma Coast Experiential Tour, please visit www.lacrema.com. You can also follow La Crema on Facebook, Instagram and Twitter at @LaCremaWines.

About La Crema

Beloved artisan winery La Crema was founded in 1979 as La Crema Viñera, meaning “Best of the Vine.” For 40 years, the family-owned and operated winery has focused exclusively on cool-climate coastal appellations, where ocean winds and fog allow grapes to ripen slowly on the vine. Winemaker Craig McAllister continues to use boutique, time-intensive techniques to produce distinctively balanced and elegant wines. La Crema combines consistent high quality and elegant flavor with a modern, cosmopolitan personality. For more information, visit www.LaCrema.com.


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