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Has Bulk Wine Balanced? What Does a Buyer Want? What's Next for the Central Coast? Central Coast Insights 2021 is Today.

Same-day registration is available for attendees.

(SONOMA, Calif.) March 30, 2021 – Join Wine Business Monthly today for our 2021 Central Coast Insights webcast! Starting at 9:30 AM, expert speakers come together virtually to address the economic and financial issues, challenges and trends that affect the vintners, wineries and grape growers of the Central Coast wine industry and throughout California.

This year’s keynote features Andrew Nelson, president of War Room Cellars, discussing how wineries and brands can make themselves attractive for potential mergers and acquisitions. War Room Cellars made headlines when it purchased Central Coast powerhouse Bonny Doon Vineyard, bolstering its portfolio of Central Coast wines. Nelson will share what makes the Central Coast attractive to a buyer, as well as his predictions for the future of M&A in the region.

Attendees who have yet to register can still do so before the webcast begins by clicking here. To learn more about the conference, please visit If you have questions or concerns, please feel free to reach us directly via e-mail ( or via phone (707-940-3920).

2021 Central Coast Insights Agenda

For the second time in its history, Central Coast Insights, the economic and financial conference for the Central Coast wine industry, will virtually bring expert speakers together to offer guidance on vineyard and winery economics, financial issues and business, sales and grape-growing trends.

Today’s topics and panels include:

9:45-10:35 AM: Winning with E-Commerce: Considering the Various Channels for an Effective Strategy
Curtis Mann – Albertsons Companies
Matt Murphy – Presqu’ile Winery
Jenny Williamson Dore – Foxen Winery

E-commerce is all about putting your wine in front of consumers, however they choose to buy. This session will dive into the many ways that e-commerce has grown in the last few years, and how wineries are taking advantage of various platforms to boost sales. 

10:40-11:10 AM: What’s Happening with Central Coast Grapes and Bulk Wine?
Speakers: Audra Cooper & William Goebel – Turrentine Brokerage

A short crop and wildfires evened out the bulk market, which was long prior to the 2020 harvest. Now that inventories are depleted for Central Coast fruit and prices have risen, what can we expect to see in the market through the rest of the year? Will the vine pulls from Central Coast vineyards leave the region in balance?

11:15-11:45 AM: Keynote: What a Buyer Wants
Speaker: Andrew Nelson – War Room Cellars

War Room Cellars made waves when it purchased Bonny Doon Vineyard, a Central Coast stalwart, to add to its portfolio of Central Coast wines and private label brands. What attracted the company to the Central Coast? As a buyer, what do they see as brand worthy? And what are president Andrew Nelson’s predictions for the future of the M&A market in this region?

11:45 AM-12:25 PM: DTC Matters: What the Experts Will be Looking at this Year
Carol Rounsaville – Denner Vineyards
Jude Radeski – Adelaida Vineyards
Jennifer Warrington – WISE Academy
Andrew Adams – Wine Analytics Report

Wineries in the Central Coast shipped 15 percent more wine direct to consumers in 2020; and these shipments accounted for more than 11 percent of all wine shipped DTC in the United States. The Central Coast has become a key part of the $3.7 billion DTC shipments market. This session explores the trends of the record-setting past year while also examining the most recent DTC shipments data from early 2021 to see where DTC may be headed in the coming year.


About Central Coast Insights
March 30, 2021

Central Coast Insights, the economic and financial conference for the Central Coast wine industry, will be held as a webcast, bringing expert speakers and guidance on vineyard and winery economics, financial issues and business, sales and grape-growing trends. To learn more about the conference, and view the full agenda, please visit

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