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Dandurand adds Canadian Winery to Portfolio to take TIME Family of Wines to Next Level

TIME Winery, McWatters Collection and Evolve Cellars are the first Canadian brands in Dandurand's international portfolio.

[Penticton, BC] TIME Family of Wines (dba Five Vines Cellars) announces Dandurand is their new distribution partner, adding Canadian brands TIME Wines, McWatters Collection, and Evolve Cellars to the agency’s stellar portfolio.

Effective March 1st, 2021 Dandurand, will represent TIME and its family of wines in western Canada and will drive the company’s efforts to distribute wines on a national level. As the largest family-run wine importation and spirits business in Canada, Dandurand’s expertise and country-wide reach are key factors for this appointment.

At Dandurand, the group is known for a carefully and strategically selected portfolio of producers from around the globe, but never from Canada. With the addition of TIME Family of Wines to Dandurand’s portfolio, also comes the quality and reputation of Okanagan Valley and VQA. Spearheaded by the late Canadian wine pioneer and grandfather of BC wine Harry McWatters, the TIME Winery team has been producing wines for more than 50 vintages. Now, new family owners, Ron and Shelley Mayert are committed to ensure the continuity of the McWatters legacy. The McWatters family remains in control onsite, with a portfolio of wines made with excellence by winemaker Lynzee Schatz. The team is now looking for its next phase, which is national distribution.

President of Dandurand, Hugues Gauthier, remarks “the addition of these excellent VQA wines to our portfolio will allow us to access the customer and consumer marketplace in a deeper way, providing an even more full-service portfolio with a local offering.”

Christa-Lee McWatters, general manager at TIME Family of Wines agrees. “With heartfelt thanks for the work of our previous distribution partners, we are ready to embark on a new journey with Dandurand, with the objective of strengthening our position as a top-quality and widely available VQA producer, in western Canada and beyond. We are excited to take on this new challenge,” she continues, “to grow our brands’ presence throughout Canada. This is a plan that has been in the making for some time and we are confident Dandurand will help us achieve positive results.”

Industry contacts wishing to order TIME Wines, the McWatters Collection or Evolve Cellars contact the winery order desk orders@timewines.ca or call 1-(833)-822-9303.

About TIME Family of Wines

Built within a historic and revitalized movie theatre space in downtown Penticton, TIME Family of Wines is a parent wine company owned by Ron and Shelley Mayert, and the home to celebrated VQA wine brands TIME Wines, Evolve Cellars, and McWatters Collection.

Many recognize the McWatters name, a family that has created more than 50 vintages in the Okanagan; led by the late founder Harry McWatters. As new owners, the Mayerts are well-positioned to ensure continuity of what the McWatters family has established and build from there with the next generation: Christa-Lee McWatters appointed as general manager and sister Darrien McWatters as the operations manager. Each sibling is armed with lifelong wine industry experience and insight. Learn more, buy wines, and reserve tastings at www.timewines.ca

About Dandurand

With more than 130 employees and 50 years of experience, Dandurand is the largest family-run wine and spirit importation business in Canada. Dandurand represents 35 exclusive wine & spirits producers—leaders in their category—for a total volume approximating four million cases. It’s this vast and varied imported wine portfolio that makes Dandurand the undisputed choice of Canadian-wine-industry decision-makers.


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