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Silverado Vineyards Announces New Organizational Structure

Fourth-generation, family-owned Napa Valley estate winery implements changes to executive team and sales and marketing departments

NAPA VALLEY, Calif., August 19, 2020 — Silverado Vineyards, the iconic Napa Valley winery founded by Diane Disney Miller and Ron Miller, announced today a new organizational structure effective immediately.

As the fine wine industry has faced significant challenges this year, Silverado is responding with changes to the sales, marketing, hospitality and DTC departments.  

Pamela Ford has been promoted to the newly created position of vice president of sales and will lead the national sales efforts for the company. She will also manage two regional sales brokers: Pacific Southern Wine Co. in the Southeast and Crawford-Malone in the Southwest. Kimberli Rogers has been promoted to the new position of director of national accounts, retail & Western sales. Bianca Lucchetti’s sales role has been expanded from Northern California to statewide. Earlier this year, Rachel Portell was promoted to regional sales manager, Central region.

Reporting to Pamela will be:

  • Kimberli Rogers, director of national accounts, retail & Western sales
  • Bianca Lucchetti, sales manager, California
  • Rachel Portell, regional sales manager, Central region
  • Gloria Rivera, district sales manager, Northeast

Nora Feeley will take on the newly created role of vice president of marketing & DTC. Lauren Martins will be promoted to the new position of marketing manager, and Antoinette Williams was recently promoted to wine club and e-commerce manager.

Reporting to Nora will be:

  • Bill Chambers, hospitality director
    • Joe Trude, retail operations manager
      • Tom Markakis, retail operations assistant manager
      • Beverly Wilmore, concierge
      • Part-time hospitality team
    • Brianna Pastrana, events manager
  • Lauren Martins, marketing manager
  • Antoinette Williams, wine club & e-commerce manager
    • Leslie Benjes, wine club & e-commerce
    • Ernie Solis, shipping coordinator

Other promotions include Anna Reed to controller, overseeing Silverado’s accounting and finance functions.

“These changes are a natural evolution as we respond to the challenges the fine wine business is facing. The new sales structure will allow us to present one voice to our wholesale and trade partners in addition to increasing our focus on the critical channel of national retail chains," said Russ Weis, president, Silverado Vineyards. "Merging our DTC and marketing teams will help us quickly deploy more resources to grow our vital direct sales channel. Luxury wine consumers are changing how and where they buy, and we are changing with them."

About Silverado Vineyards

In 1981, Ron and Diane Miller and her mother, Lillian Disney, established Silverado Vineyards to make wines from the historic sites of the family estate. The portfolio of Silverado Vineyards wines are all estate-grown, produced and bottled. Diane and Ron’s children and grandchildren proudly continue to carry their family’s legacy forward as the owners of Silverado Vineyards. https://silveradovineyards.com


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