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Replay: Winery Phone Sales Management Best Practices - Webinar Focuses on Lessons from the Experts

by Wine Business Monthly
May 18, 2020

Sonoma, Calif. - As the wine industry becomes more digitally dependent, so too should its resources. Wine Business Monthly has expanded its coverage to include webinars, bringing interactive education, conversations with experts and the most reliable information to members of the industry—wherever they may be. Future installments focused on winemaking, grapegrowing, sales and marketing, and business and technology topics will be announced shortly. 

On Friday, May 15, Wine Business Monthly held the latest installment in its webinar series, designed to help wineries increase phone sales to reach consumers who might be wary of returning to the tasting room.

The winery phone sales channel has traditionally been one of the least-focused on yet most profitable DTC sales channels. In the wake of COVID-19 we have seen more emphasis on, and success in, phone sales than ever before as wineries scrambled to make up for tasting room revenue losses. Even when businesses open back up, phone sales will remain an important effort in DTC sales. What lessons can we learn from wineries who have been focusing on this channel successfully long before COVID-19?

In this 60-minute webinar, Lesley Berglund of the WISE Academy moderates a panel of wine industry DTC leaders who managed successful DTC phone sales programs for years.  Relevant to the many wineries that have recently launched or expanded their phone sales programs due to COVID-19 challenges (and opportunities), let’s hear what is required for long-term success from those who know.

You can also view the replay on YouTube.


About Wine Business Monthly

Wine Business Monthly (WBM) is the leading information and services provider for the global wine industry. Publishers of, the leading news source for the trade, and Wine Business Monthly, the premier print publication for wineries and growers, WBM is dedicated to meeting the wine industry's needs for information, analysis, resources and tools. WBM has put together a suite of products that bring to the industry practical information, cutting edge research, recruiting tools, daily news services and a comprehensive directory. For more information, visit Wine Business Monthly is owned by Wine Communications Group, which also produces the Wines Analytics Report and other data products and services. For more information, visit:

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