- Homepage for the Wine Industry

Kitsch Wines & Tentree Team Up in an Exciting New Collaboration

May 1st, 2020 at Kelowna, BC: Kitsch Wines announces its latest partnership with Vancouver-based Tentree. Tentree is an apparel company working to help the earth and all living creatures through initiatives that plant trees around the world. Every bottle of 2018 Kitsch Wines Chardonnay purchased will plant 5 mangrove trees in Madagascar.

“Now more than ever communities are rallying to support the people and businesses that make up our closest economies – which is an ethos Kitsch has always proudly embodied,” said Ria Kitsch, CEO and proprietor of Kitsch Wines. “However, in these times, we are also realizing how small the world really is and that things that happen across the world can have a huge impact in even the tightest knit, faraway communities.”

This collaboration follows last year’s partnership with Mamas for Mamas, a Canada based organization helping single parent families in need. A dollar of every bottle of 2017 Chardonnay went towards Mama’s which saw a wonderful giveback at the end of 2018.

For each bottle of 2018 Chardonnay purchased, 5 mangrove trees will be planted in the village of Mahabana, Madagascar. “There are many reasons this project appeals to us,” said Ria. “Firstly, the planting of mangrove trees will keep the local farmers' topsoil from being washed away into the ocean in what is currently a sadly eroded area. Secondly, this project employs local women and creates a healthy, local economy for meaningful employment, gender equality, and a more robust ecosystem. There's no way we didn't want to be a part of this.” 

Consumers can track their trees planted. Every bottle will come with a special code that illustrates the exact location of the newly planted mangroves. "Tentree has forged an important path between consumers and environmental stewardship; as a winery relying on the earth to grow each vintage, a collaboration together just makes sense" said Trent Kitsch, cofounder of Kitsch wines.

Buying decisions matter - even the seemingly small ones. Kitsch Wines, well known for consistent innovations are led by successful SAXX underwear husband and wife founders Trent and Ria Kitsch who are always seeking ways to enhance community on both a local and global scale. Their journey towards promoting and supporting positive and impactful projects across not only our community but the world excitingly continues with this collaboration.

More Information:
Madagascar project
Mahabana planting site:

Product Availability:
Winery direct:
Select liquor retail stores:

Copyright© 1994-2020 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.