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Shake Up the Conversation: Salons@IQ Focus on Important Debates in Ultra-Premium Wine World

Full Access passholders are encouraged to join the debate. Tickets are still available for IQ 2020, scheduled for February 27 at the CIA at Greystone in St. Helena
by Wine Business Monthly
February 14, 2020

Join Wine Business Monthly for Innovation + Quality (IQ) this February 27, 2020 at the CIA at Greystone in St. Helena, California. IQ is the premier wine industry event completely focused on the innovations that advance wine quality. Each year, IQ draws more than 400 luxury and ultra-premium winemakers from around the world to learn about the best methods for producing the best wines. Get tickets now

This year, we're furthering the conversation with Salons@IQ: small, interactive discussions that allow for a personal “deeper dive” into some of the most pressing topics of the day. More than a lecture or a “water cooler” discussion, this year’s Salons@IQ are meant to facilitate a real discussion, and sometimes debate, about where winemaking and grapegrowing currently stand and where we want to take it in the future. Audience participation is encouraged!

1 p.m.—The Closure Conundrum: Which closure is best for your wine? Staunch supporters of natural cork, synthetic closures and screw cap abound. Is one better than the other? Are some closure more appropriate for certain varieties or wine styles? Join three winemakers as they defend their closure of choice in a battle to see which delivers best on quality and is the most reliable. Moderated by Jim Gordon, editor at large, Wine Business Monthly.

2 p.m.—Can Mechanization deliver higher quality? There are those that tout mechanization as the result of a dwindling labor market. Others call it the new frontier in premium winemaking. How, if at all, does the use of mechanization affect a wine's phenolic profile? If you’re a quality-minded winemaker where do you spend your hard-earned dollars: the labor market or modernized equipment? Moderated by Cyril Penn, editor, Wine Business Monthly.

3 p.m.—Wine’s Big Generational Shift: How the up-and-comers are shaping the future of wine. With fresh eyes and a new perspective, the next generation of wine professionals is ready to shake up the industry. What can we do to capture the new, younger wine consumer? How do we ensure our businesses are sustainable—in the vineyard, cellar, tasting room and the bank. What can be done today to ensure a strong market 10 years from now? Join four up-and-coming wine professonals who are thinking differently and aren't afraid to go against the industry norm. Moderated by Erin Kirschenmann, managing editor, Wine Business Monthly.

Note: Session Pass holders may only choose one Salon session and must sign up prior to the event. Sign-up is available as part of the online registration.

Also New This Year: IQ is taking on a new format. We've taken audience feedback on board, and this year we're making it possible for guests to attend all sessions, winemaker trials as well as explore the trade show floor. And because we're putting an even stronger focus on winemaking trials, we've scheduled three separate, 90-minute walk-around tastings. Each tasting session has its own dedicated timeslot and will not overlap or coincide with any other seminar or conference event. Guests are encouraged to participate in all three tasting experiences, converse with the winemakers and still take advantage of the rest of IQ's offerings.

Registration is now open and there are only a few Full Access passes remaining. Get yours today and enjoy a full day of educational sessions, winemaker trials, networking and access to the trade show floor.

Event Details:

WHEN: February 27, 2020

WHERE: CIA at Greystone, 2555 Main St, St Helena, CA 94574

REGISTER: Registration is Now Open


CONTACT: 707.940.3927 or


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