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The Educational Wine Experience

How to engage your customers in a fun and informative wine tasting experience
by WBM Staff
January 23, 2020

Wine Business Monthly invites you to WiVi Central Coast—the largest gathering of wine industry professionals from California’s Central Coast—held March 25, 2020 at the Paso Robles Events Center.

Early bird tickets are now available. Register Now.

Sip, swirl, sniff, sip, spit. Now let’s chat. Because what’s in the glass is important, how it got there is your wine’s story, and that experience and message (and hopefully a bottle or two) are what your customers will go home with after their visit.

Adam Montiel, radio personality for KRUSH 92.5 and Cork Dorks will moderate WiVi’s session, The Winery Experience, a discussion between Central Coast wine experts who are using innovative experiences and engaging hospitality techniques to draw and maintain a loyal customer base.

Panel members include Stephen Janes, sales director for Pence Ranch; Karl Wittstrom, partner at Ancient Peaks; and Michelle Thacher, co-owner of Thacher Winery.

WiVi Central Coast
When: March 25, 2020
Where: Paso Robles Event Center, Paso Robles, CA

Early Bird Ticket Price - Deadline is February 25, 2020:
Full pass: $295
Tradeshow only: $25

Regular Price (if you register after February 25):
Full pass: $345
Tradeshow only: $35

Want More Info?
The full agenda and list of speakers can be found on the event website

Event Contact Details

Phone: 707.940.3920

Chat Wine Business Strategy at CCI
Prior to WiVi Central Coast, WBM will host Central Coast Insights on March 24, 2020, also at the Paso Robles Event Center. This business-minded conference gathers together some of the top leaders in finance and economics, with educational sessions specifically focused on wine business strategy and development.

Central Coast Insights attendees are eligible to attend WiVi Central Coast conference and tradeshow (held March 25, the day following CCI) at a discounted rate. To access the $100 discount for sessions or free tradeshow entry, follow the link in your CCI registration confirmation email (discounts applied at checkout). Get your early bird tickets now.

Full details on Central Coast Insights including agenda and speakers—are now available on the Central Coast Insights website.

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