The High Standards of Hospitality in the Wine Industry
January 09, 2020
On March 25, 2020, Wine Business Monthly hosts WiVi Central Coast—the largest gathering of wine industry professionals from California’s Central Coast. Early bird tickets are now available. Register Now.
Among the many pertinent topics covered during the one-day event, WiVi is dedicating a full session to how wine businesses can improve their hospitality programs. In a world where experiential marketing is key to gaining and maintaining consumer attention, its imperitive that a winery's hospitality program is a well-rounded and engaging one. Sure, welcoming, warmth, kindness and friendship all describe hospitality, but how can we train our employees to deliver those sentiments in an honest and authentic way—one that will ingratiate our clients to our brand, business and products?
This session will feature tips, best practices and lessons from experts in the industry that excells in these skills: hotels. Moderator Nikki Smith is the tasting room manager and marketing manager at Brecon Estate in Paso Robles, Calif. As a native North Carolinian, Smith grew up on great hospitality, with a gracious grandmother who emphasized the importance of accommodation, affection and attention to detail. Her professional experience in the South spanned working in French bistros to traditional fine dining, and her hospitality career further developed in marketing and event curation for Jim Beam Global. Great hospitality thrives in strong communities, so Smith eventually found herself at home in Paso Robles, joining her love of good hospitality with her passion for wine.
Contributing to the conversation will be Eduardo Duran, executive trainer for Forbes Travel Guide and Steven Janicek, general manager for the Ritz-Carlton Bacara in Santa Barbara.
WiVi Central Coast
When: March 25, 2020
Where: Paso Robles Event Center, Paso Robles, CA
Early Bird Ticket Price - Deadline is February 25, 2020:
Full pass: $295
Tradeshow only: $25
Regular Price (if you register after February 25):
Full pass: $345
Tradeshow only: $35
Want More Info?
The full agenda and list of speakers can be found on the event website.
Event Contact Details
Hang out Longer—Register for CCI
Prior to WiVi Central Coast, WBM will host Central Coast Insights on March 24, 2020, also at the Paso Robles Event Center. This business-minded conference gathers together some of the top leaders in finance and economics, with educational sessions specifically focused on wine business strategy and development.
Central Coast Insights attendees are eligible to attend WiVi Central Coast conference and tradeshow (held March 25, the day following CCI) at a discounted rate. To access the $100 discount for sessions or free tradeshow entry, follow the link in your CCI registration confirmation email (discounts applied at checkout). Get your early bird tickets now.
Full details on Central Coast Insights including agenda and speakers—are now available on the Central Coast Insights website.