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Calling All Vintners: Show Off Your Grapegrowing and Winemaking Trials

Wine Business Monthly invites all winemaking innovators to showcase their experiments at Innovation + Quality conference, February 27, 2020
by Press Release
October 18, 2019

Sonoma, Calif.—Wine Business Monthly will host its annual Innvoation + Quality Conference (IQ)— a one-of-a-kind forum for ultra-premium wineries focused on innovations that advance wine quality—held on March 27, 2020 at its new venue at the CIA @ Greystone in St. Helena, Calif. Tickets go on sale in November 2019.

Each year, around 400 luxury and ultra-premium winemakers from across the West Coast join us in Napa Valley to discuss the best methods for producing the best wine. In 2020, we’re putting an even greater focus on winemaker trials, with the opportunity for winemakers to submit lab trials or full-scale production experiments they are conducting, and then pour the results for their peers at the show.

To submit a trial for consideration, please visit

To learn more, keep reading…

What is a “Trials Tasting” presentation?
Our Trials Tasting is designed to be a forum for you to share lab trials or full-scale production experiments with your fellow winemakers and colleagues in a relaxed setting. You will get a chance to pour samples of your wine trials and discuss your results with other winemakers, learn about alternative techniques, hear others’ preferences and more. This is a session BY winemakers, FOR winemakers. It is your chance to discuss your trials and experiments with interested colleagues—without the sales pitch.

What do I need to bring?
We require a minimum of six bottles each of at least two different lots (one control and one test sample), as well as you, or a member of your winemaking team, to be present at the trials station to discuss your wine with other interested winemakers.

Can anyone participate?
Yes, any winemaker can present a Trials Tasting, however space is limited ,and the WBM Editorial Team will select which trials will present.

What types of trials are appropriate?
Here is a short list of trial topics we’ve featured in the past:

- Fermentation vessels (concrete, eggs, amphorae)
- Smoke Taint removal methods
- Yeast strains (natural vs. commercial, Saccharomyces vs. non-Saccharomyces, etc.)
- Extraction techniques
- Oxygenation trials
- Grapevine clone differences
- Irrigation or pruning levels

How technical do I need to be?
There must be some basic scientific structure to your experiment (proper trial standards; a control sample, a test sample and some conclusions). This session will keep the technical rigor and writing requirements to a minimum, however we do require that the trial presented was prepared and executed properly.

To submit a trial for consideration, please visit

If your trial is selected, we will reach out with more information about the event and how to prepare.

If you have any questions, please don’t hesitate to reach out to WBM: or 707-940-3920

About Innovation + Quality
IQ features wine trials, educational sessions and tastings as well as hands-on demonstrations of the latest equipment and techniques curated by WBM editors and publishers. Join our exhibitors and sponsors for intimate conversations with leading wine industry professionals at the IQ Salons through out the day as well as experience the latest innovations in packaging, equipment, barrels and lab analysis all aimed at improving wine quality in the ultra-premium winery. Tickets for IQ 2020 go on sale November, 2019. Visit the IQ website for more information. 

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