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Vice Versa Wines Acquires Vineyard Site near Calistoga for $4 million

by Kerana Todorov
September 05, 2019
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The owner of a Napa Valley high-end label has purchased a property near Calistoga that includes a 5.1-acre vineyard for about $4 million, according to public records.

A company named WWCD LLC, a St. Helena-based company run by Patrice Breton, producer of the Vice Versa label, purchased the 10.9-acre lot near Calistoga in late August from Aril LLC, according to county records. The deed was recorded on Aug. 23. Aril is owned by Harmon and Joanne Brown.

The Tubbs fire in October 2017 started a month before construction on a new 25,000-gallon winery was scheduled to start on the property, according to Aril former manager Eric Stiefeling. The vineyard was spared but the area was scorched. “The whole ambience had changed,” Stiefeling said Thursday. The decision to sell the property was made in December, he said.

The Tubbs fire roared through the area before scorching entire neighborhoods in Santa Rosa.

County records indicate Aril purchased the property in 2016.

Previous owners in 2010 received the green light from the Napa County Planning Commission to build the winery on the land. The two-story structure included a 2,000-square-foot production area, a tasting room as well as office and meeting space, according to county records.

Breton on Friday said he plans to build the winery and open a tasting room on the property. He has yet to re-name the vineyard. He now produces his wines at Wheeler Farms on Zinfandel Lane.

Wines sold under the Vice Versa label include Cabernet Sauvignon produced with fruit from Beckstoffer Dr. Crane and To Kalon vineyards as well as Chardonnay from Sonoma Coast.

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