- Homepage for the Wine Industry Summit Session Preview: Upending Traditional Job Interviews

Take an active, innovative approach to the hiring process
by Press Release
August 26, 2019 Summit, a forum specifically for HR professionals taking place on September 4 at The Archer Hotel in Napa, Calif., now has a full line-up of speakers and activities. This year David Newlin, president of Newlin & Associates, an executive search firm focused exclusively in the wine industry, will lead the session entitled, “Upending Traditional Job Interviews.”

During the session, Newlin will discuss why traditional job postings don’t work: “Job descriptions are just a checklist of skills and experiences, but it doesn’t tell you what the job is and what they have to do to excel in this position,” he said in a recent interview with Wine Business Monthly. To attract top talent, one must provide top opportunities, and Newlin will provide insights on how to communicate a job’s potential to the ideal candidates.

He’ll also dive into interview styles and techniques, specifically how to create the best experience for those in-person interviews. Newlin will provide insight into how to recruit individuals with not just the best skill-set, but with the most compatible personalities for the job and company culture.

Joining him in the discussion will be Nicole Cummings, human resources director, Cakebread Cellars. Cummings active approach to the hiring and interviewing process has lead to great employee retention and growth throughout her company—she’ll provide insight and advice based on her many years of talent acquisition experience.

Register for Summit.

About Summit Summit is a forum for HR professionals to connect with their peers and discuss the hiring, retention and training of winery employees. The event is a full-day conference taking place on September 4, 2019 at The Archer Hotel, located at 1230 First Street in Napa, Calif. The forum sells out quickly – be sure to register early to secure your seat to learn from some of the great HR minds in the industry. A full agenda can be found at

This event is produced by Wine Business Monthly, the leading trade publication for the wine industry. Wine Business Monthly created and manages

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