Precept to open Associated Vintners Pop-Up Tasting Room & Wine Bar in Seattle
August 13, 2019
Seattle, Wash.—An innovative pop-up wine bar is coming to the neighborhood; Associated Vintners Tasting Room &Wine Bar will open at 400 Fairview in Seattle’s South Lake Union neighborhood on Thursday, August 15th.
The Associated Vintners Tasting Room & Wine Bar (AV Wine Bar) will function as a pop-up by flipping the concept every season with an ever-changing menu of wine offerings. During the months of August and September, it will focus on trendy canned wines. This summer’s wine in a can focus is perfectly portable for on-the-go adventures, boating, picnicking, and tailgating. The Pacific Northwest produced canned wines available at the AV Wine Bar will include a wide variety of House Wine, Day Drinking by Little Big Town wine spritzers, Ste. Chapelle wine spritzers, as well as a new selection of wine in cans from Sawtooth, Waterbrook, and Browne Family Vineyards.
The AV Wine Bar is in South Lake Union’s Market Hall at 400 Fairview Avenue North in Seattle’s South Lake Union neighborhood.
Associated Vintners is owned by Precept Wine, the largest privately-owned wine company in the Northwest. Their portfolio of wines includes renowned brands House Wine, Browne Family Vineyards, Gruet, Waterbrook Winery, Canoe Ridge Vineyard and Cavatappi Winery. This is Precept’s second urban tasting room in Seattle after opening the Browne Family Vineyards Tasting Room in historic Pioneer Square in 2018.
“The wines offered at the Associated Vintners Tasting Room & Wine Bar will be ever-changing, allowing us to actively engage with people who already know and love our brands, while also introducing ourwines to new consumers,” said Lisa Clarkson, Precept Wine Senior Vice President of Retail Operations and Direct-to-Consumer Sales. “We’ve created a custom-designed experience for consumers, perfectly situated amidst an exciting restaurant scene, in a thriving neighborhood where people work and live.”
Visitors will discover something new each visit to the AV Wine Bar: the seasonal focuses planned in the coming months include Pacific Northwest wine brands and a Gruet sparkling wine bar for the holidays.
“We’ve found the perfect location for Associated Vintners Tasting Room & Wine Bar to match the energy and innovation within Seattle’s South Lake Union neighborhood,” states Alex Evans, Chief Marketing Officer of Precept Wine. “We’re focused on wine lovers who are eager to try new things. This will be an excellent proving ground for us to conduct informal focus groups and test new concepts to drive new trends, in real time.”
The new tasting room will be open from 11am-8pm Monday through Thursday and 11am-9pm Friday and Saturday.
Associated Vintners is a collection of owned vineyards, wineries and limited-availability wine finds curated by Andrew Browne, founder of Precept Wine, and winemaker Hal Landvoigt. With an appreciation for winemaking and a passion for distinctive wines with wide appeal, Association Vintners is uniquely poised to present friends, family, and wine enthusiasts with special offers delivered directly to their door. From vine to table, Associated Vintners is committed to selecting the best available fruit from the best vineyards in Washington, Oregon, Idaho, and New Mexico – as well as sourcing from winemaker partners around the world. The Associated Vintners Tasting Room & Wine Bar is a new “seasonal concept” pop-up featuring new wines each season for guests to experience, enjoy, and take home. Learn more at www.associatedvintners.com.
Seattle-based Precept Wine is the largest privately held wine producer in the Pacific Northwest and a top 13 American wine producer. With deep roots representing more than 30 years of Northwest investments in the wine industry, Precept owns and maintains nearly 5,000 planted vineyard acres across Washington, Idaho, New Mexico and Oregon; such leading wine brands as Waterbrook, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, House Wine, Pendulum, Primarius, Washington Hills, Battle Creek Cellars, Ste. Chapelle, Cense, and Colby Red, plus tasting rooms and hospitality throughout the Pacific Northwest and New Mexico. Founded in 2003 by Andrew Browne and Dan Baty, the company’s wineries have garnered more than 700 combined best buys and critical scores exceeding 90 points. Learn more at www.preceptwine.com.