An Evening Examining the Trends Affecting the Northwest Wine Industry
July 10, 2019
A new event for the Northwest wine industry will take place July 16 at Chateau Ste. Michelle winery and provide attendees an overview of the most recent industry data and the short- and long-term trends affecting wine sales.
The event, Wine Business Northwest, is the inaugural conference in the region for Wine Communications Group that produces nine wine industry conferences in California and is the publisher of Wine Business Monthly.
The event will feature presentations by bw166 founder John Moramarco who is also the managing partner and editor of The Gomberg-Fredrikson Report, and Andrew Adams who was a writer and editor with Wines & Vines magazine for nearly a decade before launching the new Wine Analytics Report.
Moramarco and Adams will present some of the latest findings from their respective publications, provide specific insights and data on the wine industries of Oregon and Washington and hope to field many questions from the audience.
Moramarco has worked in the beverage alcohol industry for his entire career. He has operated as a CEO of various companies for more than 20 years with net sales spanning from $50 million to more than $1 billion. Twelve-plus years of his CEO tenure was with companies focused on super premium to luxury products. The other eight years involved companies with portfolios across many price points and categories. He has had operational responsibility for production facilities and brands from 5,000 case capacity to well over 10 million cases. His responsibilities have also included wineries and wine companies in many of the major wine producing and wine consuming countries of the world.
Adams grew up in the city of Sonoma, Calif., and graduated from the University of Oregon with a degree in journalism. As a reporter and editor for daily newspapers in Oregon and California for nearly a decade, Adams won awards for investigative and business reporting. In 2009, Adams left the newspaper industry for a harvest internship at Starmont winery in Napa. That internship led to a full-time position in the cellar and laboratory where Adams worked for three harvests before joining the staff at Wines & Vines.
The conference will also feature a session with Wine Business Monthly editor Cyril Penn and the publication’s managing editor Erin Kirschenmann who will discuss some of their key takeaways from the magazine’s extensive reporting on everything from new vineyard technologies to winemaking research, from direct-to-consumer sales and distributor consolidation.
All activities will take place at Washington state's founding winery Chateau Ste. Michelle in Woodinville. Founded in 1934, Chateau Ste. Michelle pioneered vinifera grape growing in Washington State and has been producing classic European varietal wines under the Ste. Michelle label since 1967. The winery combines an ongoing dedication to research with a commitment to classic winemaking traditions. The winery owns 3,900 acres of vineyards in the Columbia Valley of Eastern Washington and enjoys winemaking partnerships with some of the world’s most distinguished vintners.
For more information on the event, please visit www.winebusinessnw.com.
About Wines Vines Analytics
The Wines Vines Analytics division of Wine Communications Group is the evolution of the venerable magazine, Wines & Vines, into a modern company focused on data and business intelligence. The group maintains the wine industry’s most accurate databases and provides data-driven analysis, data, insights and reports to help clients grow and manage their businesses. The Wine Analytics Report is a monthly, digital publication featuring the latest Wine Industry Metrics, market analysis and news on the people and trends shaping the wine industry.
About Gomberg, Fredrikson & Associates
Originally created by Louis Gomberg in the late 1940s, The Gomberg-Fredrikson Report is the only established information source that monitors monthly and annual comparative shipments of leading wineries and wine imports by country. The report also provides insightful commentary and analysis of current business conditions and trends shaping the market. GFA also recently launched a monthly, separate reports featuring shipment data, commentary and analysis on the wine industries in Oregon and Washington.
The name, bw166 LLC., recognizes founder Jon Moramarco’s family roots in the California wine business. Giuseppe Moramarco, Jon’s grandfather, acquired Bonded Winery 166 from the Jesuits during Prohibition. This winery was known as ”California Mission Vintage Company” and was located in downtown Los Angeles near the current site of the Union Depot. Giuseppe had immigrated to the USA from Italy and was the 10th generation of his family to be involved in the wine business. While the name recognizes this heritage, it is also a reminder that the wine business is constantly changing.
About Wine Business Monthly
Wine Business Monthly is the leading producer of information and events for the wine industry. From comprehensive editorial to highly specialized events and the industry's leading job board, Winejobs.com, Wine Business Monthly the essential resource for the North American wine business. In addition to its monthly publication, industry leading news website (winebusiness.com) and winejobs.com, Wine Business Monthly hosts several industry tradeshows and conferences each year: Innovation + Quality, WiVi Central Coast and Central Coast Insights, the Wine Industry Financial Symposium, the Vineyard Economics Symposiuim, the Winejobs.com SUMMIT, the Wine Industry Technology Symposium and the Lodi Vineyard and Wine Economics Symposium. Learn more at www.winebusiness.com.