Lodi Vineyard and Wine Economics Symposium Session Preview: How Lodi Can Compete in the E-Commerce Marketplace
June 11, 2019
On June 27, 2019, Wine Business Monthly will host the Lodi Vineyard & Wine Economics Symposium at the Wine & Roses Conference Center. This year’s event promises numerous top-notch speakers from all over California who will focus on the consistently growing Lodi wine region.
To register, please click HERE.
During the session How Lodi Can Compete in the E-Commerce Marketplace, a group of experts will discuss how wineries can create an online experience that’s on-brand, tells a unique story, but also focuses on e-commerce sales and nurturing a wine club. Andrew Adams, editor of Wines Vines Analytics (WVA), will dive into DtC insights, overall market statistics and some of the new online tools WVA has built in an effort to help winery owners make informed decisions. Geni Whitehouse, WISE Academy Instructor, will speak about some of the biggest technology challenges in automation and how to choose the right software. Meg Barkley, director of Clif Family Winery will tell her story of building a brand, generating a buzz and how to get people through the door.
Don’t miss the chance to learn how to better your wine brand’s online business. Register for the Lodi Vineyard and Wine Economics Symposium today.
About Lodi Vineyard and Wine Economics Symposium
Now in its fourth year, the Lodi Vineyard and Wine Economics Symposium gathers experts from all sectors of the wine industry to discuss economic, grapegrowing and winemaking trends as it pertains specifically to the Lodi wine region. The event, hosted by Wine Business Monthly, will be held on June 27, 2019, at the Wine & Roses Conference Center. For more information and to purchase tickets please visit the event website.