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Trentodoc Making Push into U.S. Market

by David Furer
May 16, 2019

Italy's first sparkling wine appellation, Trentodoc, hosted a presentation to the trade Manhattan's NoMad Hotel this Tuesday.

Established as a DOC in 1993, well in advance of its native competitors Prosecco and Franciacorta, the trademarked Trentodoc brand was created in 2007 and has been represented by Colangelo PR in the US since 2018.

Asked why her traditionally made wines have lagged far behind in recognition and sales compared to those of her neighbors, Istituto Trento director Sabrina Schench responded that, "Prosecco is easy to promote with 500m bottles made mostly with charmat methods, Franciacorta was more dynamic with their marketing, while we kept our authentic farmer status." Then why this push to the US market? "Our 53 producers want to create in the US a new category," seemingly on the back of their fellow Italian sparkling wines. With a sector market value €80m, 78% of Trentodoc's 8m bottles are sold domestically.

Corkbuzz's Laura Maniec MS said the "metodo classico wines from the mountains" possess a purity exacted from the terroir and high altitude in this corner of Italy's Trento region. She emphasized wineries' tendency to release wines in excess to the proscribed minimum lees aging of 15, 24, and 36 months respectively for standard brut, vintage, and reserve. One of the 11 wines poured was Ferrari, the area's brand driver since the mid-18th century.

Trentodoc SRPs generally range in price between $19-$45 though the old vintages tasted at NoMad ranged in price from $25-$160.

Schench continued that the DOC "began self-regulating which grapes to use--Chardonnay, Pinot blanc, Pinot noir, Pinot meunier--and how to use them in the 1980s." With over 77% of land at 1000m or above, most at or near 900m, they've possibilities to plant higher, "which with global warming may soon be important," boding well as Trentodoc currently has only 750 ha of vines planted of a 10,000 ha legal maximum.

A comparable presentation at Chicago's Spiaggia restaurant will be held today.

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