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V2 Wine Group Announces Sales and Marketing Partnership with Merryvale Family of Wines

Leading Sales and Marketing Organization adds Iconic Napa Valley Brands to its Portfolio
by Press Release
January 19, 2016

SONOMA, Calif, Jan 19,2016 -- V2 Wine Group of Sonoma, California and Merryvale Family of Wines (MFW) are proud to announce a sales and marketing partnership between the two companies effective February 1, 2016. Under the terms of the agreement V2 Wine Group will provide sales and marketing services and manage the distribution network of MFW throughout the United States, Canada and the Caribbean. MFW portfolio is owned by the Schlatter family and operated by René Schlatter and includes Merryvale Vineyards, Profile Collection, Starmont Winery and Vineyards and Forward Kidd all produced in Napa Valley, CA.

“Partnering with the Schlatter family on their luxury portfolio is an exciting proposition. Merryvale is an iconic Napa Valley Estate on par with anything up and down Highway 29 and Starmont is an exciting brand well positioned for growth in the years ahead,” said Dan Leese, President of V2 Wine Group. “Our professional Sales and Marketing team cannot wait to get started as the Merryvale Family of Wines fits our premium portfolio perfectly.”

“We are very excited to be working with Dan Leese and the V2 Wine Group to bring our Merryvale Family of Wines to the next level. Their portfolio is an excellent fit for our Napa Valley brands and offers a tremendous opportunity to solidify our position within the 3-tier distribution system,” stated René Schlatter, Proprietor and CEO of MFW. “Over the past 20 plus years, we have developed our vineyard sources and expanded our DTC presence, most recently with the opening of our Starmont Winery Tasting Room. This partnership allows us to focus on producing excellent wines with the support of a knowledgeable and expanded sales team that brings a powerful group of brands to the marketplace.”

“V2 Wine Group understands our family wine business and recognizes the potential that our brands represent. With this partnership, we are well-positioned for the future,” said Jack Schlatter, Proprietor and Founder of MFW.

With the addition of MFW, V2 Wine Group now represents eight wine families in the North American marketplace. The company’s portfolio, which includes wines that V2 Wine Group produces as well as family owned wineries with which it has sales and marketing agreements, has grown significantly since Dan and Katy Leese and Pete Kight founded it in 2010. V2 Wine Group services all classes of trade and specializes primarily in wines priced from $15 - $100 plus per bottle.

“MFW is a marvelous family owned winery recognized for their distinctive winemaking expertise in Napa Valley, It is an honor to have them as a winery partner,” stated Katy Leese, General Manager of V2 Wine Group.


Established in 1983, MFW is dedicated to making high quality wines from the Napa Valley. Helmed by the Schlatter family for more than 20 years, MFW has established deep roots in the Valley with ownership of two Estate vineyards: the Schlatter Family Estate, a hillside vineyard overlooking St. Helena, and the historic Stanly Ranch vineyard in Carneros. A family owned company; MFW is comprised of four distinct wine brands, each with their own winemaking team, vineyard sourcing, wine style and personality; Merryvale Vineyards, Profile Collection, Starmont Winery and Vineyards and the newest member Forward Kidd.


V2 is a wine producer and provides sales and marketing services to a limited group of family owned wineries. With a wine portfolio that includes Bouchaine Vineyards, Cameron Hughes Wines, Dry Creek Vineyard, Hedges Family Estate, La Follette Wines, Lake Sonoma Winery, Lucinda & Millie Vineyards, Morandé, Quivira Vineyards, Steelhead Vineyards, Toad Hollow Vineyards, Torbreck Wines, Valley of the Moon Winery and Vindicated Wines. V2 is dedicated to building strong, family owned wine brands in the North American marketplace. Founded in 2010, the company is a partnership between wine industry veterans Dan and Katy Leese and entrepreneur Pete Kight.

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