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Join Missouri in Celebrating Norton Month

by Press Release
January 06, 2016

(JEFFERSON CITY, Missouri) - The Missouri Wine and Grape Board has launched a new initiative focused on adventure and education shared by a witty, "Show Me" State wine enthusiast named Mo. Through his quirky narratives covering Missouri wine history, unique grape varietals, and wine country journeys, Mo delivers an entertaining look into all things Missouri wine.

Mo's adventure with Missouri Wines begins with celebrating the Norton grape during the month of January! This rich, full-bodied dry red wine is the king of all-American wines, and is Missouri's official state grape. Norton is the perfect wine to enjoy this winter - food friendly and full of rich, bold, warming flavors - it's a great accompaniment to a steak dinner or an evening by the fireplace. Join Mo and the rest of the Missouri wine industry in celebrating Norton this January!

Catch up with Mo and learn more about the Norton grape on the newly redesigned! In addition to introducing Mo as the guide to Missouri wines, the creative redesign features a revamped Missouri Wines website. has a fresh look and includes new features such as inspiration and travel pages. It is also home to Mo's videos, downloadable e-book, and other Missouri wine country musings.

Danene Beedle, Marketing and Communications Director for the Missouri Wine and Grape Board, provides insight into the role Mo plays for Missouri Wines:
" Missouri wine country is sure to provide unique wine experiences that reflect the true flavor of Missouri, and Mo is here to act as your tour guide for these 'Show Me' State wine discoveries."

With more than 125 wineries in the state of Missouri and a wine industry with a $1.76 billion impact on the state annually, the Missouri Wine and Grape Board strives to continue this growth by supporting the research, development and promotion of Missouri grapes, wines and juices.

#MeetMoWines and celebrate Norton at the new!

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