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Introducing the New Chandon: Chandon Unveils First New Brand Design in 60 Years

Posted on March 31, 2021

NAPA VALLEY – Revered for exceptional sparkling wine made in Napa Valley, CHANDON debuts a refreshed brand identity, for the first time since inception, with beautifully updated packaging that is equally as exquisite as the liquid within. Introducing a fresh core label design, CHANDON’s new identity boldly reinforces the brand's unparalleled quality and consistent craftsmanship. As the #1 premium+ sparkling wine in the U.S., CHANDON is thrilled to continue charting the course for unrivaled American sparkling wine all with an entirely unique bottle and label design.

CHANDON's innovative new visual identity pays tribute to the brand's expansive winery community with its iconic seven point 'star,' representative of CHANDON’s six globally renowned wineries - across Argentina, Brazil, California, Australia, China and India - and a world of possibilities. The mark celebrates the brand's premium position as the world's largest sparkling wine estate. CHANDON's dynamic new look and feel mirrors the brand's values while simultaneously delighting loyal consumers and attracting adventurous new shoppers with its eye-catching vertical design.

“The pioneering spirit has been embedded within the CHANDON DNA since the birth of our Argentinian winery in 1959. Since then, we have been inspired to create the most exceptional sparkling wines from the most unexpected lands. CHANDON continues to discover new methods and terroirs to keep our sparkling wines at the top of the category – and this new visual identity is a representation of that. As a connection of global wineries, we are dedicated to this time-honored craft worldwide,” says Anne Sophie Stock, Vice President CHANDON.

“Premium quality and craftsmanship are inherent to CHANDON. We do our best to ensure that every bottle and every pour captures the brightness and vibrancy of our dynamic terroirs. Our new identity delivers the same expressive flavors and aromas that are signature of our sparkling wines - only now in a bold new look,” says Pauline Lhote, CHANDON Winemaker. 

The new packaging for the CHANDON portfolio of products will start to appear on shelves at retailers nationwide and on sale on chandon.com from April 2021.


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