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Toast Spirits Introduces New Addition to Beau Joie Champagne Portfolio, Appoints New Distributors in Europe & Asia Pacific

Posted on September 08, 2020

LAS VEGAS (September 2020) – Toast Spirits LLC, the brand owner and marketer of fast-growing BEAU JOIE Champagne, has announced an exciting new addition to the BEAU JOIE portfolio, and has also appointed new distributor partners in the United Kingdom, Australia and Vietnam.

The new BEAU JOIE “Squire” pack is a zero-dosage champagne decorated with an innovative 3D copper shrink sleeve that mirrors the look and aesthetic of the BEAU JOIE flagship copper line. The new Squire bottle, with a suggested retail price of $44.99, begins rolling out this month and will be targeted to food and drug retailers and national U.S. chains, as well as global travel retail. It is also available for consumer purchase on BEAU JOIE’s online store, along with the full BEAU JOIE portfolio.

“Building on the strong brand equity we established with our flagship BEAU JOIE line, we have proudly continued to innovate to deliver the same unique brand experience to a broader sales channel,” says Jon Deitelbaum, CEO and co-founder of Las Vegas-based Toast Spirits. “BEAU JOIE offers an alternative for consumers, especially millennials, who are tired of unimaginative and staid champagne brands. And because BEAU is a zero-dosage, no sugar added champagne, it also appeals to people who are conscience about health and wellness, and have embraced the trend of drinking better.”

In addition to the introduction of the BEAU JOIE Squire, Toast Spirits has also announced that Cellar Trends in the United Kingdom (part of the Amber Beverage Group), Iconic Beverages in Australia, and Lighthouse Group Indochina in Vietnam have recently been appointed to distribute and represent the brand in their respective countries.

“All three of these companies have long been recognized as top beverage alcohol distributors in their markets and we’re thrilled to partner and work together with them to help advance our rapidly increasing demand and rising global fanbase,” says Deitelbaum. “Each of these countries are an important focus for us as we continue to capitalize on BEAU JOIE’s fast growth and build our luxury champagne brand around the globe.”

In the first fiscal quarter of the year which started in April (and during the Covid-19 pandemic), BEAU JOIE posted shipment growth of +53% globally over the same time last year, on top of nearly 100 percent growth over the past two years.

Available in 24 markets around the world, BEAU JOIE is a zero-dosage (no sugar added) champagne, derived from the finest grapes of Epernay, France. The groundbreaking patented bottle is encased in a striking, handcrafted copper suit of armor and developed with 100 percent recyclable materials. And because as copper is known to neutralize viruses faster than other surfaces, the iconic BEAU JOIE copper packaging affords hospitality staff and consumers an increased level of confidence when occasions call for serving and pouring champagne.

In the U.S., BEAU JOIE is available in top bars, restaurants, nightclubs, and fine wine retailers across the country, and is the official champagne partner of the Vegas Golden Knights National Hockey League team, and also a sponsor of the Breeders’ Cup thoroughbred racing. BEAU’s award-winning cuvee is also often the celebratory champagne of choice for many sports teams, athletes, and celebrities, and the brand’s Global Creative Director and investor Tiësto is an internationally recognized DJ and Grammy-winning producer, and a well-known figure on the global nightlife scene. BEAU JOIE has also recently collaborated with the iconic fashion house MARCHESA to design an exquisite limited-edition hand-beaded and embroidered couture bottle featuring over 10,000 beads and crystals.

For more information about BEAU JOIE, follow the brand at @beaujoiechampagne on Facebook and Instagram, and @beau_Joie on Twitter, or visit


About Special Cuvee BEAU JOIE Brut:

BEAU JOIE®, a.k.a. “BEAU,” is a luxury Brut Champagne that breaks all paradigms. Combining supreme quality with impeccable, cutting-edge design, BEAU is made from the highest quality wine, naturally derived from the finest grapes of Epernay, France.  A zero-dosage champagne with none of the added sugars common in other champagnes, BEAU’s true, uninhibited flavors rise through to the palate, boasting the perfect level of sweetness naturally derived from the grapes and a clean taste from start to finish.  The groundbreaking patented bottle is encased in a striking, handcrafted copper suit of armor and developed with 100 percent recyclable materials.  BERTRAND SENECOURT SPECIAL CUVEE BEAU JOIE is imported by Toast Spirits LLC, Las Vegas, NV, and Special Cuvee BEAU JOIE® is a registered trademark of Toast Spirits LLC.

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