Introducing Natural Origins: Organic Grapes, Boxed Wine from Argentina
New York, NY, April 14, 2020 -- Natural Origins is a new series of 3-liter box wines made from organically grown grapes. Natural Origins Malbec (image attached) and Natural Origins Cabernet Sauvignon, South America’s first box wines made from organically grown grapes, are set to hit the shelves nationwide starting in April. A Natural Origins Chardonnay and a Rosé are confirmed to ship soon after, just in time for summer. All four are line-priced retailing at $20 per 3L box (4 x 750ml bottles). All four wines are also vegan, and once opened will remain fresh for 30 days.
Natural Origins is an exciting new venture from the family pioneers behind Domaine Bousquet, Argentina’s leading purveyor of wines made with organic fruit.
“With Natural Origins 3L boxed wines, we are uniquely positioned to attract new buyers to the organics space. The cost-effective, environmentally friendly packaging enables us to deliver these wines at an affordable price.” -- Labid Ameri, co-owner, Natural Origins
According to recent Nielsen data, the end of March saw a 53% increase in 3L boxed wine sales due to “stocking up.” But, for husband-and-wife team Labid Al Ameri and Anne Bousquet, whose Domaine Bousquet brand accounted for shipments in excess of 120,000 cases of wine last year to the U.S. alone, all made with organic fruit, Natural Origins is part of a longer term, “natural” strategy.
Fruit for the Natural Origins range comes from the upper reaches of the Tupungato Valley, known for producing grapes with an abundance of aroma, flavor and freshness thanks to large day-night temperature differentials and the intense Andean sunlight.
Though no vintage is mentioned on the box, fruit for the reds is from the 2019 harvest, while the Chardonnay and Rosé are fresh off the 2020 harvest. The colorful packaging features a Tree of Life and the box fits comfortably on a retail shelf designed to hold an upright wine bottle.