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T.W. Hollister & Co. Announces Second Release of its Artisan American Vermouth

Posted on August 13, 2019

Santa Barbara, Calif.— T.W. Hollister & Co., the family-owned company dedicated to producing sustainably-sourced vermouth from California, is pleased to announce its second release of Oso de Oro dry and red vermouth.

Drawing inspiration from the untamed spirit of the west and the family’s multi-generational roots in California, T.W. Hollister & Co. produces both dry and red vermouth for their artisan label, Oso de Oro. After selling out of Oso de Oro’s debut batch just one week after its release in January 2019, production was expanded to introduce the high quality American vermouth to a wider audience, while meeting the growing demands for lower ABV cocktails.

Using sustainable practices, T.W. Hollister & Co. sources local and regional ingredients for their Oso de Oro dry and red vermouths, some of which is grown on the family’s homestead in Santa Barbara County, founded in 1866. “Sourcing local ingredients whenever possible — even foraging native botanicals from our family ranch — not only falls in line with our company’s locally-minded ethos, but also furthers our intent for each bottle to be a reflection of the land our family has called home for generations,” says Clinton Hollister, co-owner. “We want every bottle of Oso de Oro vermouth to celebrate the unique characters of California and embody the spirit of the west coast.”

T.W. Hollister & Co.’s Oso de Oro vermouths are available for purchase online at and at select restaurants and retailers throughout California, with plans for national distribution. “Though vermouth and other aromatized fortified wines have long been a tradition in European cultures, American vermouth is certainly having a resurgence,” says Hollister. “We built our brand upon the thrill of discovery while honoring tradition, and it’s exciting to help people rediscover the art of this traditional aperitivo.”


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