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3 Badge Mixology's La Pivón Vermouth Launches National Vermouth Day Program with Key Accounts

Posted on May 07, 2019

Sonoma, Calif.—(May 7, 2019)—With La Pivón, a premium vermouth from Spain, 3 Badge Mixology is aiming to elevate the traditional enjoyment of vermouth in the U.S. this spring by working with key accounts around the country to create La Hora del Vermut (the Vermouth hour) and naming May 15 as National Vermouth Day.

Vermouth is a celebrated tradition in Spain as it is often enjoyed before lunch as an aperitif with tapas or later in the afternoon over ice with a splash of tonic. La Hora del Vermut is for relaxing and savoring this traditional drink with friends before embarking on other activities. La Pivón is working with key accounts to mark La Hora del Vermut by providing support materials on the occasion and by establishing May 15 as National Vermouth Day.

“La Hora del Vermut is a time to relax with good company. It’s a time to pause for a refreshing, light and easy-to-drink cocktail before your evening festivities,” noted August Sebastiani, president of 3 Badge Beverage Corporation. “La Pivón is a traditional Spanish vermouth that fits perfectly with La Hora del Vermut. We want to highlight the occasion and this classic drink by establishing National Vermouth Day.”

La Pivón was introduced in the fall of 2017 and makes two different offerings, La Pivón Rojo and La Pivón Blanco, which come from the Airén and Malvar wine grapes grown in Spain. A Spanish slang term meaning “a very attractive person,” La Pivón was chosen as the brand name to highlight the beauty of the flavors found in this vermouth. La Pivón’s elegant, curved bottle is unique among vermouths, and it captures the history and traditions of Spain in a contemporary package.

La Pivón is available from 3 Badge Mixology, the spirits division of 3 Badge Beverage Corporation. 3 Badge Beverage Corporation is based in Sonoma, California, and was founded in 2009 by August Sebastiani. 3 Badge Beverage Corporation is located at 32 Patten Street, Sonoma, CA 95476. Additional information is located at


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