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Grgich Hills Estate Releases Napa Valley Rosé Into National Market

Posted on February 02, 2019

 Rutherford, California, January 25, 2019 – Grgich Hills Estate, the iconic Napa Valley winery, is releasing their Napa Valley Rosé into national distribution with the 2018 vintage.

According to Nielsen, rosé saw a 48% growth in the last year – equal to $466 million in sales. The popularity of this style wine has drawn the attention of producers who historically have no had rosé in their portfolio – Grgich Hills Estate included.

“All of our business decisions are well thought out,” said Violet Grgich, president and co-proprietor of Grgich Hills Estate. “We first tested the market in California with our 2017 Rosé to gauge consumer interest in this category. The response was overwhelming, with many requests from the trade and consumers nationwide for a Grgich Hills Estate Rosé. It made sense to continue the program on a larger scale,” Grgich continued.

The rosé was crafted in the traditional saignée method, and is a mouth-watering blend of Cabernet Sauvignon, Merlot, Zinfandel and Cabernet Franc. “All of our wines are food-friendly, and we wanted a rosé that would be able to pair with a wide range of cuisine,” remarked Grgich. “This rosé is medium-bodied and perfectly balanced. Even the steak lover will enjoy it.”

The scheduled release date of the Grgich Hills Estate Rosé, Napa Valley is February 1, 2019.

About Grgich Hills Estate

Grgich Hills Estate was founded after Vintners Hall of Fame inductee Miljenko “Mike” Grgich first earned world-wide recognition when the 1973 Chateau Montelena Chardonnay that he crafted won the 1976 Paris Tasting, beating the best of France and drawing international attention to the Napa Valley. Mike then partnered with Austin Hills and his sister, Mary Lee Strebl, who had just sold their interests in the Hills Bros. Coffee Company. They joined together in the pursuit of creating the best wines in the world and chose Independence Day, July 4, 1977, to launch their family-owned-and-operated winery.

Committed to natural winegrowing and sustainability, Grgich Hills Estate’s five estate vineyards in the Napa Valley are certified organic and all its wines are estate-grown. Relying on wild yeast fermentation and minimal intervention, the winemaking team draws on Mike’s passion and art to handcraft food-friendly, balanced and elegant wines.

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