Winebusiness.com - Homepage for the Wine Industry

Andy Erickson & St. Mayhem Collaborate on St. Mayhem Hückfest

Posted on November 09, 2017

Napa, CA (November 8, 2017) – St. Mayhem continues to re-define the wine cooler. Kat and Rob McDonald, the provocateurs behind St. Mayhem Wine Coolers, announce today a collaboration with boundary-pushing winemaker Andy Erickson called St. Mayhem Hückfest, which combines red wine with bold winter spices for a winter-in-a-can craft cooler. The limited release product will be available in 250ml two-pack cans retailing for $12 in markets nationwide beginning December 1.

St. Mayhem Hückfest (13.1% abv) is a blend of 49% Syrah, 35% Mourvedre, and 16% Grenache from Amador County. The wine was spiced with cloves, cinnamon, orange peel, almond extract, ginger, nutmeg, and blueberries.

The collaboration: What’s in a name?

“Our kids grew up with Andy’s kids racing on ski teams and we were always on the side of the course, freezing. This evolved out of a flask creation we shared standing on the side of a hill,” recalls Rob McDonald. “Hückfest is ski slang for giving it your all, a celebration of going for it in a big way. We started with excellent wine and handpicked the best ingredients and didn’t stop till it was perfect.”

Erickson, who is recognized as one of the premier winemakers of his generation, has built cult followings for wines he has created, including 100-point bottlings

“Rob and I worked for days on our recipe until we got it just right. The Swedish side of my family always made glogg – mulled red wine – in the winter,” says Erickson. “The aroma would fill the house pretty much every day. Rob and I tweaked the different spices until the moment hit. And when it did, I was transported right back to my childhood, the smell of the wine, the berries, all those spices. And it tastes great. Definitely something I will throw in my backpack when I head out backcountry skiing. I think we nailed it!”

Find St. Mayhem Hückfest in craft beverage retailers or at the St. Mayhem online store.

About St. Mayhem

In 2015, Kat and Rob McDonald, owners of Napa Valley’s Art+Farm Wine, launched St. Mayhem, a line of delicious modern craft wine coolers with exotic ingredients.

In addition to St. Mayhem Hückfest, St. Mayhem Wine Coolers include:

  •  Ginger Loves Company, Chardonnay with Ginger and Peaches
  • Hath No Fury, Sauvignon Blanc with Jalapeno & Habanero Peppers
  • Wine Geek Breakfast – Merlot, cold brewed with Ritual Roasters Coffee, then aged with Jalapeño Peppers
  • Tao of Mint – Fizzy Rosé with Spearmint, Raspberries and Matcha Tea
  • SPCY LIL FKR- Fizzy Sauvignon Blanc with Jalapeño and Habanero Peppers

For more information visit St. Mayhem on their website, Instagram, and Twitter.

Website: http://www.artfarmwine.com/wines/st-mayhem

submit new release

Submit your press release and photo to newreleases@winebusiness.com

Copyright© 1994-2017 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.