Weight Watchers And Truett-Hurst Winery Introduce Cense, Weight Watchers Endorsed Line Of Premium Wines
NEW YORK (October 30, 2017) – Today, Weight Watchers International, Inc. and winemaker Truett-Hurst, Inc., announced their exclusive partnership with the launch of Cense, a Weight Watchers endorsed line of premium wines. Cense is currently rolling out nationwide with a Marlborough New Zealand Sauvignon Blanc, available today to consumers online and in select stores beginning in October. Cense Sauvignon Blanc, containing sophisticated and complex aromas of lemon, kiwi and grapefruit, has a Weight Watchers SmartPoints® value of three per five ounce glass serving, as compared to other typical white wines, which usually contain a SmartPoints value of at least four.
“What members appreciate most about Weight Watchers is that they can enjoy the foods and drinks they love while losing weight – and that includes wine. In fact, the second most tracked beverage amongst our members is wine,” said Ryan Nathan, Vice President of Products, Licensing, and Ecommerce at Weight Watchers International. “By working with esteemed winemaker Truett-Hurst to develop Cense, we are not only offering our members wine they can enjoy for fewer points, but we have also created a serious product that addresses the strong consumer demand for a great-tasting wine that is also lower in calories.”
Weight Watchers and Truett-Hurst Winery, a wine company founded in 2007 by two winemaking families with more than 30 years’ of experience in the industry, formed an exclusive commitment to craft this line of premium, yet affordable wines that are also SmartPoints-friendly.
“To develop Cense, we leveraged an innovative technology that captures the compounds that make up the flavor and aroma of a wine, holding them aside while removing excessive alcohol; this process allows us to reduce both calories and SmartPoints per serving without compromising on taste or bouquet,” said Phil Hurst, Co-Founder, President and CEO of Truett-Hurst, Inc. “After two years of product research and testing with Weight Watchers, we have created a wine that is truly a first of its kind – one that wine lovers will appreciate and enjoy.”
Cense is available for purchase online at www.censewines.com and is currently rolling out on store shelves in 35 states across the United States.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is one of the most recognized and trusted brand names among weight-conscious consumers. Weight Watchers provides commercial weight management services through a global network of Company-owned and franchise operations and offers innovative, digital weight management products through its websites, mobile sites and apps. These services and products are built on the Company’s weight management program, which helps millions of people around the world lose weight through sensible and sustainable food plans, activity, behavior modification and group support. Weight Watchers has an unparalleled network of service providers to assist members on their journey and also offers a wide range of products, publications and programs for those interested in weight loss and healthier living.
About Truett Hurst
Truett Hurst, Inc. (NASDAQ: THST) is a holding company and its sole asset is the controlling equity interest in H.D.D. LLC., an innovative and fast-growing super-premium, ultra-premium and luxury wine sales, marketing and production company based in the acclaimed Dry Creek and Russian River Valleys of Sonoma County, California. Truett-Hurst, Inc. is an "emerging growth company" as defined in the JOBS Act. Truett-Hurst, Inc. is headquartered in Healdsburg, California.