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Avalon Winery launches "Life Happens Campaign"

Posted on August 02, 2017

Purple Wine + Spirits, parent company to Avalon Winery, is thrilled to announce the launch of its “Life Happens Campaign,” a fully integrated marketing campaign designed to drive additional awareness and
affinity among its core millennial consumers. The “Life Happens” campaign pays homage to finding the joy in life in the face of every day challenges. Spilled coffee all over your new dress at work? Smash your new iPhone? Puppy ate your shoes? Life happens… Let Avalon help you laugh off life’s little hiccups.

Avalon, best known for its top-selling Cabernet Sauvignon, kicked off the vibrant and upbeat campaign - which includes national out-of-home billboard displays, social and viral media components and point-of-purchase displays - in major metro markets this summer and will extend through the remainder of the calendar year. At the same time, the winery released two new, super-hot varietals to its California Tier: Avalon BLEND, a gorgeous red blend of Zinfandel (53%), Cabernet Sauvignon (21%), Tannat (20%) and Petite Sirah (6%) and Avalon CHARD, a juicy and luscious chardonnay sourced primarily from the Central Coast. Both sport sexy new labels and will be heavily supported by the national ad campaign.

“Avalon Wines follow the Purple Wine & Spirits tradition of delivering delicious, approachable wines with unparalleled quality-for-value ratios,” states Tracey Mason, Sr. Vice President of Marketing + Innovation for Purple Wine + Spirts. “With this innovative advertising campaign and fabulous new wines, we are looking to connect with the consumer on a deeper level and form a life-long relationship.”

Purple Wine + Spirits is dedicated to creating extraordinary wine and distilled spirit experiences that surprise and delight. Founded by Derek Benham in 2001, the company produces top-selling national wine brands including Raeburn, Avalon and Four Vines as well as craft spirits including D. George Benham Gin under its Graton Distilling Company banner.

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