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Francis Ford Coppola Winery Launches Award-Winning Diamond Collection Wines Into the Canned Category

Posted on July 26, 2017

GEYSERVILLE, Calif., July 26, 2017 /PRNewswire/ -- Francis Ford Coppola Winery is proud to announce the release of the winery's popular Diamond Collection white wines in cans. The winery, which revolutionized wine-in-a-can, now adds three premium quality Diamond Collection whites – Chardonnay, Pinot Grigio, and Sauvignon Blanc – to the flagship portfolio. The move solidifies the winery's position as the leading premium wine producer in the canned category.

"It was Francis's instinct and creativity that first brought wine-in-a-can to the forefront of the wine industry with the introduction of the Sofia Mini cans more than a decade ago," says Corey Beck, Francis Ford Coppola Winery's President and Director of Winemaking. "For a category that's accelerated so rapidly over the years, consumers are still loyal to the Coppola brands they trust and admire, because they know we will deliver the same premium quality, consistency, and authenticity they know and love in a bottle, into a can."

In 2002, the winery began producing canned wine, and in 2004 they single-handedly launched the canned wine category with the debut of the stylish Sofia Minis (187ml mini aluminum cans filled with Sofia Blanc de Blancs sparkling wine), in an effort to make premium wine more accessible. Over the years, the canned phenomenon grew rapidly as other producers entered the category and consumers flocked to the single-serve options for their convenience and portability.

Known for being a trusted leader in the premium wine category, the canned category, and the alternative packaging and innovation category, it's a natural evolution for Francis Ford Coppola Winery to expand the ever-growing Diamond Collection into cans. The bold move redefines the canned still wine category by bringing an elevated level of superior quality and authenticity to the segment. The Coppola winery differentiates itself from canned competitors through its uncompromised brand integrity and consistent signature flavor profiles portrayed in the can, which embraces the distinct award-winning, critically-acclaimed wines that consumers recognize. The winery is repeatedly awarded top honors from prestigious wine industry competitions – receiving coveted Winery of the Year and Producer of the Year accolades multiple times – earning the reputation as one of the world's most impressive, top-tier, premium wine producers.

The Diamond cans will be highlighted on August 4 at Francis Ford Coppola Winery's Shine, Splash, Shindig mid-summer pool party event, taking place from 7 -10 p.m. Admission is $75 ($65 Wine Family). The evening swimming pool soirée is an ideal location to showcase Diamond cans' versatility for all things related to summer. To purchase tickets: www.francisfordcoppolawinery.com/en/visit/winery-events/.

The 250ml cans are available in a portable and lightweight 4-pack that's environmentally friendly and recyclable. The SRP is $19.99, making them the perfect accessory to all of life's adventures. Diamond Collection Cans may be purchased at the winery's tasting room and online at https://www.francisfordcoppolawinery.com/en/shop/ffcw/p/diamond-collection-4-pack-cans, and at select restaurants and retailers. To join The Family Coppola's adventure, visit www.DiamondAdventure.com or follow on Facebook, Instagram or Twitter, @coppolawine, using #DiamondAdventure and #CoppolaWine.

About The Family Coppola
The Family Coppola encompasses all of the things Francis loves most – cinema, wine, food, resorts, and adventure – and embraces quality, authenticity and pleasure as a backbone to each of these vibrant business endeavors. Anchored in Sonoma County, Francis Ford Coppola Winery, known for the superior level of quality and integrity, is, as Francis puts it, "a wine wonderland, a park of pleasure where people of all ages can enjoy all the best things in life: food, wine, music, dancing, games, swimming and performances of all types. A place to celebrate the love of life." Coppola's second foray into Sonoma County came in 2015 with the launch of Virginia Dare Winery, American wines since 1835, ushering in a new era of elevated quality and vineyard-specific wines. The Family Coppola Hideaways are a collection of unique properties where adventure meets serenity. Drawing upon inspiration from his film career and travels around the globe to the far reaching corners of the world, Francis created each resort embracing its off-the-beaten-track location, making it an ideal destination for exploring the natural wonders of the area while relaxing in tranquil surroundings. Additionally, The Family Coppola operates a venerable film production company, American Zoetrope; the award-winning all-literary magazine, Zoetrope: All-Story; Cafe Zoetrope in San Francisco's iconic Sentinel Building in North Beach; and Mammarella Foods, an authentic line of premium organic pastas and sauces. www.TheFamilyCoppola.com.


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