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Be Bordô, Old World Meets New World Bordeaux Wine Appealing to a New Generation of Wine Lovers, Official US Launch Announced Today

Posted on March 03, 2016

Bordeaux, FRANCE (March 1, 2016) – Be Bordô celebrates the official US launch of its highly anticipated Bordeaux wine appealing to a new generation of wine lovers. The result of over 10 generations of wine industry experience, its entrance into the rapidly growing branded wine category marks a new level of accessibility for new world Bordeaux, introducing an elegant, modern, and sophisticated brand.

Owner, Stephane Quien, selected Chateau Merlet and winemaker Pierre Laroche to thoughtfully blend each AOC Bordeaux expression. With access to some of the finest fruit and terroirs across all of the major Bordeaux appellations, Quien and Laroche have crafted a truly approachable range of delightfully tasting wines meant to appeal to a new generation of wine lovers without the intimidation factor inherent in many appellation-driven wines from Europe.

“We endeavored to bring a superior product to the market that delivers great Bordeaux taste,” said Stephane Quien, President of Stephane Quien Wine & Spirits (SQWS), parent company of Be Bordô. “Also vital was ensuring that Be Bordô wines are accessible and affordable so that consumers can easily share and pair the wines at home or enjoy them while out at their favorite restaurant.”

Be Bordô will first introduce Merlot, Cabernet Sauvignon and Sauvignon Blanc to the U.S. market.

Merlot (Le Fruity Red)

A charming blend of 85% Merlot and 15% Cabernet Sauvignon, this medium bodied wine is Right Bank in style and balances fresh and fruit-forward flavors with delicate aromas.

Cabernet Sauvignon (Le Deep Red)

A blend of 85% Cabernet Sauvignon and 15% Merlot, this delightful Left Bank inspired wine is medium bodied with intense, deep red fruit flavors and a hint of spiciness.

Sauvignon Blanc (Le Crisp White)

Crafted from traditional white Bordeaux grape varieties, this blend of 85% Sauvignon Blanc and 15% Semillon is clean and fresh with appealing flavors of citrus and apricot.

The user-friendly packaging features tasting notes and food pairing suggestions. Be Bordô’s bold print logo is front and center, and easy to read as well as to pronounce. Be Bordô will initially be available through Liberty Wines Selections, a division of Southern Wine & Spirits, in New York with additional markets planned for later in 2016. The suggested retail price is $11.99.

About Be Bordô

Be Bordô, Old World Meets New World Bordeaux Wine Appealing to a New Generation of Wine Lovers. Be Bordô Wines highlight regional characteristics for a wine experience filled with enjoyment. Introduced to the United States by Stephane Quien Wine & Spirits (SQWS), a Bordeaux-based wine and spirits merchant with family ties to the industry since 1788, the Be Bordô wine range includes Merlot, Cabernet Sauvignon and Sauvignon Blanc. www.bebordo.com

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