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Avalon Launches "CHARD" - Pure Chardonnay From California

Posted on May 14, 2015

Graton, CA – Avalon Winery, producer of “CAB” Cabernet Sauvignon, is pleased to announce the introduction of “CHARD”, 100% pure California Chardonnay from select vineyards in Santa Barbara and the Russian River Valley. “CHARD” will be distributed nationally at a suggested retail price of $12.99. The wine began shipping to wholesalers on May 1, 2015.

Avalon was created by Derek Benham, owner of Purple Wine + Spirits, in 2001. Over time, the brand has been recognized as a quality leader by wine critics including a recent “Best Buy” (2012 Avalon “CAB”) in Wine Enthusiast and one of the Most Popular On Premise Cabernet Sauvignon brands in the 2015 Wine & Spirits Annual Restaurant Poll.

Elegant and well-balanced, Avalon “CHARD” offers aromas of Golden Delicious apple, orange blossom, guava with hints of vanilla and baking spices. These lovely characteristics flow through to the palate leading to a crisp and refreshing finish.


Avalon is crafted by Purple Wine + Spirits, located in the small west Sonoma County town of Graton, California. Avalon wines are named after the legendary Isle of Avalon, a place steeped in history and tradition. The wines represent a fusion of ancient winemaking techniques with modern technology – a combination of thoughtful vineyard selection and intuitive winemaking methods to create wines that are beautifully balanced and effortlessly enjoyable. Currently, the Avalon portfolio includes “CAB” California Cabernet Sauvignon, “CHARD” California Chardonnay and Napa Valley Cabernet Sauvignon which are available in the U.S and key international markets. For more information about Avalon, visit

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