After Selling Out of Rosé Test Batch in Weeks, Lieb Cellars Rolls Out Full Line of Wine in Can Under Bridge Lane Label
CUTCHOGUE, NY – January 25, 2018 – Lieb Cellars, a leading NY winery located on the North Fork of Long Island, announced today the roll out of 5 canned wines under their Bridge Lane label. Lieb successfully completed a test batch of their rosé in can last summer and have spent the past 5 months making tweaks to the packaging, lab testing the cans and developing four new varieties. The full line consists of a white merlot, unoaked chardonnay, sauvignon blanc, dry rosé and red blend.
Known for breaking tradition and embracing “alternative” wine packaging, putting wine in can was a natural next step for the innovative wine company which was the first NY winery to launch 3L premium box wine and 20L disposable keg wine in 2014.
“Our Lieb Cellars reserve line is our anchor and will always be about crafting the best possible, elegant, age-worthy wines from our estate vineyards,” says Lieb Cellars’ General Manager, Ami Opisso. “Our second label, Bridge Lane, is about making fresh, fruit-forward wines and saying - how can we have some fun and offer value? As young, casual consumers ourselves, what and how do we want to drink wine?”
Last year Lieb’s team was psyched to try out their test batch rosé cans. “We live near the beach and a bunch of us have or know people who have boats. It was awesome to be able to throw our cans in a cooler next to Greenport Harbor Summer Ales and not have to worry about glass bottles or even cups,” states Opisso.
And customer response to the cans was overwhelming. The 1,100 test batch cans were sold out in two weeks. “There were people waiting at the tasting room the morning they went on sale, and then they kept coming. I had to hide some in my office for fear they’d be gone before I remembered to grab my samples,” remarks Opisso.
The wines are made from sustainably farmed grapes grown at Lieb Cellars estate vineyard and sourced from other local, top notch vineyard sites. They’re packaged in recyclable 375ml aluminum cans (which equates to half of a standard 750ML bottle of wine or 2 large glass pours) and will be sold, starting tomorrow, in their Bridge Lane Wine Tasting Room for $9.00 per can or $34.00 for the 4-pack.
They’ll also be for sale on Bridge Lane’s website (www.bridgelanewine.com) and at select retail stores and casual restaurants on the East Coast.
“We’ve been working on these cans for about a year and a half now,” Opisso concludes. “It’s pretty cool to finally get to share them with everybody.”
Tasting Room Information:
Bridge Lane Wine Tasting Room
35 Cox Neck Road
Mattituck, NY 11952
About Lieb Cellars: Founded in 1992, Lieb Cellars is an 85-acre sustainably farmed vineyard and winery located on the North Fork of Long Island, 80 miles east of New York City. The company produces hand-crafted estate grown wines under the Lieb Cellars label and fresh, fruit-driven wines under their (second) Bridge Lane label. Pinot Blanc is their signature wine and has been called “excellent” by the New York Times. The Bridge Lane series is offered in traditional glass bottles as well as three “alternative” formats – 375ML cans, 3L boxes and 20L disposable kegs, all “firsts” for New York. Lieb has two tasting rooms on the North Fork of Long Island and their wines are distributed in 10 states on the East Coast of the US. For more information, visit www.liebcellars.com and www.bridgelanewine.com.
About Premium Beverage Group: Premium Beverage Group is the parent company of Lieb Cellars and is a publicly traded holding company whose common stock trades on OTCMarkets.com under the ticker ‘PBEV.’ PBEV acquired Lieb Cellars in 2013 along with Lieb Vineyards LLC a vineyard management company responsible for approximately 42 acres of wholly owned vineyard property and 42 acres of leased and managed property, and; Premium Wine Group LLC a custom crush facility in Mattituck, NY.