Winebusiness.com - Homepage for the Wine Industry

Guarachi Wine Partners Launches Deor Italian Sparkling

Posted on July 25, 2017

LOS ANGELES, CA (July 25, 2017) – Guarachi Wine Partners announced today the acquisition of import rights to Cuvée Deor: The Gold Collection, Italian sparkling wines. Currently available in Georgia, Tennessee and Colorado, Guarachi Wine Partners plans to expand Deor into 25 new markets in Fall 2017, and rollout nationwide in 2018.

Deor means “Golden” in Italian. Deor is reminiscent of the opulent Venetian lifestyle during the Republic times. Each bottle is painted in a traditional Venetian technique by a Venetian artist with gold paint and glitter. The unique gold bottle represents wealth and brings good fortune to all who indulge. Deor is opulent, decadent, and delicious – the perfect choice for a celebration or night out on the town.

Deor Gold Extra Dry Sparkling (90% Garganega and 10% Moscato) is bright light yellow with a fresh, aromatic bouquet followed by fruit-forward and floral notes and lasting effervescence. Deor Pink Extra Dry Sparkling (85% Merlot, 10% Raboso and 5% Moscato) is bright pink with a refined and intense bouquet followed by fresh and fruit-forward notes and lasting effervescence. SRP $12.99.

“Deor has seen tremendous success in its limited distribution thus far, and we see great potential for this brand on a larger scale. We are thrilled to expand our Italian portfolio, and look forward to bringing this unique golden Italian sparkling to consumers everywhere,” said Alex Guarachi, CEO and President of Guarachi Wine Partners.

ABOUT GUARACHI WINE PARTNERS

Founded by Chilean wine visionary Alex Guarachi in 1985, Guarachi Wine Partners celebrates 32 years of enduring connections with supplier, distributor and retail partners. Guarachi Wine Partners pioneered Chilean and Argentine wines in the U.S. and today is a leading global importer, marketer and innovator of fine wines. Guarachi Wine Partners’ portfolio consists of Black Ink, Bodega Norton, Castillo de Monseran, Deor, Fleur, Guarachi Family Wines, Kaiken, King Malbec, Lea, Montes, Nobilissima, Santa Ema, Surf Swim, tensh?n and Tensley Wines.


Copyright© 1994-2020 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.