Guarachi Wine Partners Launches Black Ink Rosé
LOS ANGELES, CA (FEBRUARY 2017) – Guarachi Wine Partners announced today the launch of a new domestic product Black Ink Rosé. Available nationwide in March 2017, this new varietal will be a line extension of the successful California red blend, Black Ink.
Since its introduction in 2014, Black Ink has climbed the ranks to #7 in the U.S. $8-$9 Red Blend category, according to Nielsen. The brand is now ready to capitalize on the rapidly growing Rosé trend.
Black Ink is a wine that breaks with tradition, celebrating artistic expression and the tattoo culture. Its Rosé packaging includes original artwork of a rose designed by famed tattoo AmyNartist, Amy Nicoletto of the TLC show, “LA Ink.” In conjunction with this product launch, there will be a national promotion to win a free tattoo by Amy Nicoletto.
“I was really happy to work on this project with Black Ink, as it gave me the chance to have my tattoo art seen in a new way. There’s no greater honor than being trusted to tattoo your art onto another person’s body, but to see my work on a bottle of wine and for it to be seen on the shelves of stores around the country is super exciting,” said Nicoletto.
Black Ink Rosé has aromas of strawberry, watermelon and white flowers with flavors of pomegranate, cherry and peach. There is a nice balanced acidity, medium weight and clean finish. SRP $11.99.
“Black Ink has been incredibly successful as we continue to witness the meteoric growth of Red Blends within the wine industry,” said Alex Guarachi, President and Founder of Guarachi Wine Partners. “With the introduction of Black Ink Rosé, we have a great counterpart to an already successful product in another hot category: Rosé. It’s been a pleasure working with Amy and this is the perfect partnership for her to present her passionate tattoo artwork.”
 Nielsen. Food, Drug, Liquor. Latest 4 and 13 weeks ending 12/31/2016. 750ml Domestic Other Red Blends $8-$9.
ABOUT BLACK INK
Black Ink is a wine from California that follows its own rules. It breaks from tradition and delivers a competitively priced wine that stands out on the shelf. Black Ink is an artistic and edgy expression that is meant to be shared… but is not afraid to stand alone.
ABOUT GUARACHI WINE PARTNERS
Founded by Chilean wine visionary Alex Guarachi in 1985, Guarachi Wine Partners celebrates 32 years of enduring connections with supplier, distributor and retail partners. Guarachi Wine Partners pioneered Chilean and Argentine wines in the U.S. and today is a leading global importer, marketer and innovator of fine wines. Guarachi Wine Partners’ portfolio consists of Black Ink, Bodega Norton, Castillo de Monseran, Fleur, Guarachi Family Wines, Kaiken, King Malbec, La Domitienne, Lea, Montes, Nobilissima, Riccitelli, Santa Ema, Surf Swim, tensh?n and Tensley Wines.