Event Type: Seminars and Classes

Description: Make your tasting room more profitable and memorable with practical, experience-driven information you can start using immediately. Craig Root, a 30-year industry veteran and tasting room consultant, provides ideas for achieving tasting room perfection, including how to find and keep good staff. Learn how to create a profitable wine club and design your room with lighting and displays. Explore tasting strategies, special events tips, and how to improve your tours and trade relations. There will also be a special guest lecturer speaking about social media, websites and other strategies to increase your business. This class is especially beneficial for people who are considering starting a tasting room or remodeling an existing one.

• Event Organizer: UC Davis Continuing and Professional Education
• Venue: Online - UC Davis Continuing and Professional Education
• Location: Davis, CA
• Time: 9 am
• Website: cpe.ucdavis.edu/section/tasting-room-design-and-management
• Phone: (800) 752-0881
• Email:
• Cost: $240
• Available languages: English