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Principles Wine Sales Management
Oct 6-
Dec 1
2020
Rohnert Park, CA
Registration Deadline: Sep 30, 2020
Event Type: Seminars and Classes,Webinar
Description: This online 8 week course will give students a solid foundation in the current reality of the route-to-market. Domestic sales, selling wine in retail stores (off-premise), restaurants and bars (on premise), online and direct to consumer (through tasting rooms, events and wine clubs). Course concepts will be examined and explored through the lens of the wine industry. Topics Covered:Wine Consumer & Category
Pricing tactics, Route to Market via 3-Tier, Successful Steps to a Sale, Supply Chain Management, On Premise & Off Premise Opportunities, Marketing & Merchandising, Legal & Compliance, Data Analysis, Skillset needed for selling, Sales Presentations,Virtual Market Visits.
Event Organizer: Sonoma State University
Venue: Online @ Sonoma State University
Address: 1801 East Cotati Ave   Rohnert Park, CA   94928
Time: 6 pm
Website: https://sbe.sonoma.edu/wine-sales
Phone: (707)806-9231
Email:
Cost: $1100
Available languages: English
Certifications: Other
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