Understanding the Busniess of Wine
Registration Deadline: Aug 16, 2019
Event Type: Seminars and Classes
Description: this online course is flexible and customizable to each participant’s goals and needs from wine-knowledgeable novice, students engaged in wine studies such as WSET, SWE and Masters of Wine, to seasoned wine veterans. Critical for winery principals who need to be familiar with costs, operations, distribution and point-of-sale considerations, the course also provides a competitive advantage to anyone looking for career or business opportunities in the industry.
The course is indispensable for anyone from wine industry newbies to winemakers, viticulturists and marketing professionals, wanting to expand upon their knowledge of business strategy and anyone considering–or already in the process–of starting a winery or a wine-related business; any wine professional looking to understand the different segments of the industry and how they connect and interact with one another.
The online format is perfect for international participants interested in exporting wines to the U.S. and/or needing a firm understanding of how the U.S. wine business works.
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