OIV Wine Marketing Program
Event Type: Seminars and Classes
Description: Learn how industry experts create a brand, market and sell wine in the United States. From market research and brand establishment to importing, distribution pricing and sales, the OIV Wine Marketing Program is the only course that incorporates all the elements necessary for negotiating the U.S. wine market.
For more than 25 years, the M.Sc. degree program of the Organisation Internationale de La Vigne et du Vin (OIV) and UC Davis Continuing and Professional Education have been coordinating this intensive program, which equips future producers, importers, marketers and salespeople with the practical knowledge to succeed.
Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include: winemakers, attorneys, distributors, retailers and more.
• Event Organizer:
UC Davis Continuing and Professional Education
UC Davis: Buehler Alumni and Visitors Center
530 Alumni Lane Davis, CA 95616
8: 30 am
• Website: cpe.ucdavis.edu/winemaking
• Available languages:
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