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Wine Sales Management
Mar 26-
May 21
Rohnert Park, CA
Registration Deadline: Mar 12, 2019
Event Type: Seminars and Classes
Description: This 8-week online course provides sales and management training for suppliers and distributors in the wine and alcohol beverage industry. Through exploration of route-to-market strategies for alcoholic beverages, students gain client-facing sales and territory management skills. Building on this knowledge, students complete weekly series of pre-recorded micro-lectures and submit activities or quizzes with video coaching and feedback from the instructor.

Upon successful completion of the course students will be able to:

Identify off-premise business opportunities
Understand merchandising concepts
Develop and explain product sales concepts and pricing methodology
Evaluate and interpret buyer preferences and priorities
Compose and communicate various cost calculations
Deliver professional presentation of pricing solutions for clients
Identify logistical inefficiencies and develop solutions for improvement
Demonstrate effective time management strategies
Event Organizer: Sonoma State University
Venue: Wine Spectator Learning Center, Sonoma State University
Address: 1801 E Cotati Ave   Rohnert Park, CA   94928
Time: 5: 30 pm
Phone: 7076643235
Cost: $1100/$995
Available languages: English
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