OIV Wine Marketing Program
Event Type: Seminars and Classes
Description: Learn how industry experts successfully create a brand, market and sell wine in the United States. From market overview and brand establishment to distribution and sales, the OIV Wine Marketing Program is the only course that offers practical, real-world knowledge for negotiating the U.S. wine market.
As part of the M.Sc. in Wine Management of the Organisation Internationale de La Vigne et du Vin (OIV), UC Davis Extension and the UC Davis Department of Viticulture and Enology have been coordinating this intensive program on the fundamentals of producing and marketing grapes and wine in the United States for 25 years.
Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include:
-Leaders of trade associations
-Educators from UC Davis
You may take the entire two-week program ($2,475), or you may attend by the week ($1,550 per week) or by the day ($325 per day). The course follows a logical development, so it is strongly recommended that you make every effort to attend the entire program.
• Event Organizer:
UC Davis Extension
UC Davis: Buehler Alumni and Visitors Center
530 Alumni Lane Davis, CA 95616
• Website: extension.ucdavis.edu/winemarketing
• Available languages:
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