OIV Wine Marketing Program
Event Type: Seminars and Classes
Description: Learn how industry experts successfully create a brand and market wine in the United States. From market overview and brand establishment to distribution and sales, the Wine Marketing program is the only course that offers practical, real-world knowledge for negotiating the U.S. wine market.
As part of the M.Sc. in Wine Management of the Organisation Internationale de La Vigne et du Vin (OIV), UC Davis Extension and the UC Davis Department of Viticulture and Enology have been coordinating this intensive program on the fundamentals of producing and marketing grapes and wine in the United States for more than 20 years.
Learn from the American wine industry’s top speakers as they share their knowledge and insights. Presenters include:
Leaders of trade associations
Educators from UC Davis
Enroll in the full two-week program for $2,000. Enroll in section 141VIT200.
You may enroll by the week for $1,200 per week. One-day enrollments are available for $300 per day.
Visit the web to download the agenda.
• Event Organizer:
UC Davis Extension
UC Davis: Buehler Alumni and Visitors Center
Old Davis Rd Davis, CA 95616
8: 30 am
• Website: extension.ucdavis.edu/winemaking
• Available languages:
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