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Selling Through the Tasting Room (Elective)
Mar 27
St. Helena, CA
Event Type: Seminars and Classes
Description: If it's not all about the wine, what is it all about? The simple and yet much overlooked answer is: it's all about your visitors. Start visitors on the first step of an amazing and emotional journey that takes them from first time buyers to loyal and long-term customers. Elizabeth Slater delves into the psychological aspects of creating ambassadors for your winery. Develop your abilities to make the sale through a singular process:
•Learning to engage and disengage
•How what you say encourages a buying response
•Are we selling at the right time?
•What have you done for your visitors today?

All these sales techniques and more will be thoroughly explored during this session. Learn the sales process and enjoy selling!
Event Organizer: Sonoma State University
Venue: Napa Valley Vitners
Address: 1475 Library Lane   St. Helena, CA   94574
Time: 1 pm
Phone: 707-664-3347
Cost: $180
Available languages: English
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