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How to Build a Profitable Wine Club (TR Core)
Mar 26
Rohnert Park, CA
Event Type: Seminars and Classes
Description: Over the last few years, wine clubs have emerged as an effective tool to connect with consumers and a strong profit center for many wineries. With the proliferation of wine clubs and a soft economy, it is becoming harder to attract and retain members.

How to Build a Profitable Wine Club delves into the strategies and tactics of connecting members and potential members with wine clubs--from promoting and selling wine club memberships through the web, e-newsletters, and the tasting room, to value-adds that connect and retain members. Session to include:
•Positioning the wine club in the minds of consumers
•Value-adds--what wine club customers really want
•Sales strategies to bring in new members
•Differentiation--making a wine club stand out
Event Organizer: Sonoma State University
Venue: Sonoma State University
Address: 8201 East Cotati Ave   Rohnert Park, CA   94549
Time: 8 am
Phone: 707-664-3347
Cost: $180
Available languages: English
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