Wine Business Wine Industry Events Media Kit Wine Industry Publications Contact Us Wine Industry Blogs Wine Industry Classifieds Wine Industry Events Wine News Archives Wine People News Vineyard Weather Wine Jobs
Building a Profitable Wine Club
Feb 22
Rohnert Park, CA
Registration Deadline: Feb 20, 2013
Event Type: Seminars and Classes
Description: Over the last few years, wine clubs have emerged as an effective tool to connect with consumers and a strong profit center for many wineries. With the proliferation of wine clubs and a soft economy it is becoming harder to attract and retain members.

Building a Profitable Wine Club delves into the strategies and tactics of connecting members and potential members with wine clubs--from promoting and selling wine club memberships through the web, e-newsletters, and the tasting room, to value-adds that connect and retain members. Session to include:
•Positioning the wine club in the minds of consumers
•Value-adds--what wine club customers really want
•Sales strategies to bring in new members
•Differentiation--making a wine club stand out

Instructor: Elizabeth Slater
Credit: 4 hours CEU
Fee: $150
Event Organizer: Sonoma State University- Wine Business Institute
Venue: Sonoma State University Campus
Address: 1801 East Cotati Ave   Rohnert Park, CA   94928
Time: 1 pm
Phone: (707) 664-3347
Cost: $150
Available languages: English
To post a wine industry event,
click here.

If you would like us to update an industry event, please email us at